Search Engine or Directory?
Getting your site listed in search engines and
directories is an important part of building a successful site. Most
people tend to think of search directories and engines as one in the
same. However, they are actually both quite different. The only
similarity between the two, in fact, is that they both serve the same
purpose: to help people find web sites of interest to them
Search Engines: By far the most popular search engine around is Google.
Other search engines include Lorming, Inktomi, AltaVista, AlltheWeb,
Directories: Probably the most popular example of a directory is Yahoo.
Other directories include Open Directory Project (dmoz.org) and Gimpsy.
The Differences between Search Engines and Directories
Difference #1: Search engines are run by robots; directories are run by
The most notable difference between search engines and directories is
that search engines aren’t updated by human editors like directories
are. Instead, search engines are updated bi-monthly or monthly by
robots—spiders and crawlers. What are spiders and crawlers? They are
programs written by programmers at a particular search engine that
basically locate a page, browse it, and then report whatever it finds
back to the search engine’s database. What is found is then listed on
the search engine.
Directories, on the other hand, are completely updated by human
editors. What usually happens is that a person submits their site to
the directory and then the editor will visit the site and see whether
or not it is worthy of being listed in the directory. If it is, it will
be grouped with other relevant sites in the directory. If not, it won’t
be listed at all. Directories are typically harder to get listed in
than search engines are for this reason. Human editors won’t allow in
unworthy sites; search engine bots will. Directories are usually
updated very frequently by the editors.
Difference #2: Search engines are free to get listed in; some
directories are not. Many directories charge money for each submission.
Search engines never charge a dime because their bots are solely
responsible for listing web sites. There are, however, free directories
which you can submit your site to.
Difference #3: Search engines are more popular and more used. People
want convenience. Search engines offer this. All people have to do is
type in a keyword into the search engine and relevant sites come up.
Those who use directories have to go through the hassle of going
through categories and sub-categories. This takes time and patience,
both things that many busy people just don’t have.
Difference #4: Directories have listings grouped together by topic;
search engines can sometimes be disorganized. When someone visits a
directory, all they have to do is choose a category that interests
them. Then, all the sites are relevant to that category will come up on
the page. While search engines are usually effective, unrelated
listings can sometimes come up in a search for a particular thing.
There’s nothing worse than doing a search for cars and having an
unrelated listing for cats come up. Unfortunately, this is occasionally
the case with search engines because they are updated by robots, not
Why are Search engines and Directories important to your site? There
are a few reasons for why both are important to your site’s traffic.
The most obvious reason is that the more you are listed, the more
likely it is people will visit your site. If people see your site in
both search engines and directories, they are more likely to visit it
than if they just saw it in a search engine.
Even though directories aren’t as popular now, they are still well-used
by people because they neatly group together sites in a particular
category. So if you run an online web design business and are listed in
the web design category of the directory, everyone who looks for web
design in that directory will see your site.
Search engines are also important to your site because they will show
your site if a particular keyword(s) is typed into the engine. If your
site is listed in both directories and search engines, you will have
more traffic than if your site were listed in one or the other.
Be sure to do whatever it takes to ensure that your site gets listed in
both and you will reap the benefits.
Search engine bots and easy directory submission make it quick and
painless for your site to get maximum exposure from both of these
wonderful tools. So go ahead and take the steps necessary to get listed!
Article Source: http://www.articlesbase.com/seo-articles/search-engine-or-directory-181994.html
About the Author
Terry Detty, 42 years old, finds
email marketing and SEO
passion. In addition to marketing, he enjoys reading and occasionally
for a short walk.