Introduction To Search Engines
If you've used the Internet before, undoubtedly
you've come across one of these. Whether it's Yahoo!, Excite or Google,
these search engines are pretty much your doorway to that vast
cyberspace known as the Internet. They help you find the information
that you're looking for.
What's a search engine?
Search engines are essentially programs on the Internet that gather all
the web pages that they can find and index them all together. They use
specialized applications called spiders, which allow them to search
throughout the Internet for websites to index.
But don't think that just because these search engines are out there
looking for new web pages day in and day out that you can create a
website and wait until it gets indexed. And who knows, with the
millions of websites on the Internet today, it may take quite a while
for a search engine spider to find yours. The best way is to submit
your site yourself, either via the web submission form on a search
engine's website, or through a web site submission tool.
Compared to other forms of promotion on the Internet today, search
engines still provide the best way to get traffic to your web site. It
is one of the cheapest ways to generate new visitors in whatever niche
market you're currently in. The downside to this is that search engine
promotion is getting to be more and more competitive as the Internet
continues to evolve. But don't worry, there's still some great ways to
get good web site traffic through these services.
Different Types of Search Engines
Pay-Per-Click Search Engines
Pay-Per-Click search engines are a bit different than regular search
engines, such as Google and MSN. Instead of the search engines indexing
and ranking your site based on content, they actually allow you to bid
for certain keywords for your site. Here's how it works:
1. You set a price for how much you're willing to pay for each click
for keywords that relate to your product or service.
2. When someone searches for that keyword, you're site comes up in the
3. If that visitor decides to click on over to your website, you have
to pay for that click.
A good thing about Pay-Per-Click search engines is that you only have
to pay for the traffic that the search engine sends you, not like a
random banner ad that a visitor may not even look at. You also don't
have to wait so long to rank high for your chosen keywords; all you
have to do is bid higher than everyone else and you'll be on the top of
If you want to find out more about Pay-Per-Click search engines, try
visiting some of the following popular ones such as Google AdWords,
Yahoo Search Marketing, and 7search.
Directories, despite what other people may say are not the same as the
other search engines. They usually do not use automation tools such as
spiders. They are run and created by people, who review web sites that
are submitted to them, and place them in their proper category or
criteria. A good example of this is Yahoo Directory or DMOZ.
If you want to be able to search different search engines all at the
same time, try using a meta-search engine. These search engines go out
and get search results from a number of different search engines and
show them all to you on one page. This makes it a whole lot easier on
you, so that you don't have to visit each search engine separately just
to look for whatever it is you need. One example of a search engine
like this is Dogpile.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Kevin Sinclair is the publisher and editor of besuccessfulnews.com,
a site that provides information and articles on how to succeed in your
own home or small business.