How To Use Meta Title Tags To Improve Search
Do you want to secure a top ranking in search
engine result pages(SERP)?
I think every one is going to answer - Yes. And a very common belief is
that add lot of most searched keywords in the meta tags of your web
pages and see your site skyrocketing. But it feels highly frustrating
when this magic proves of no avail. Remember, meta tags alone don't do
a magic in getting better placed in the search pages. These meta tags
sure help you to describe your web pages to a search engine and gain a
better place in its results. But at the same time they help search
engine too to prevent indexing of improper web pages. Which may have
good weight keywords in their meta tags but having no relationship with
the contents of the page.
Meta tags are the blocks which contain information about the contents
of your web page and they exist into the head area of your web page.
They are basically meant to communicate with the search engine. Most of
the Meta tags are visible to the search engine only and not the visitor
on your web page. But, Title tag is one which is visible to the search
engine and the visitor as well. Most importantly, it attracts the
search engine and the visitor very aggressively. Most search engines
consider this tag as the primary information about the site and also an
human visitor sees this information as the first thing on top left
corner of the browser. Moreover, when one bookmarks the site, the text
in this tag appears in the bookmarks list.
In this article, I have tried to focus mainly on 'Title Meta Tag' that
how a good Title Meta Tag can render a great help in optimization of a
What is the significance of Meta Title Tag
Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag,
Meta Description Tag) the Title Tag is one which is given the most
weight by search engines' algorithms. In fact, this tag should be
written so that it should give the idea about your site instantly. A
perfect written Title tag can generate quick and appreciable traffic to
your site. The text written in this tag appears as clickable text in
the search engine result page (SERP) and if it is really meaningful and
conveys most about the web page, more clickthroughs will be the result.
This small example explains the function of Meta Title tag better.
Suppose I need to visit San Francisco and need a road map of the city
and go to a book store to find the same. There are lot of books on
tourism and travel with different titles but my attention will go to a
title which says something like ""Latest Road Map of San Francisco""
rather than a title ""All about San Francisco"". May be the second book
contains better information about the subject I am looking for. But the
title of first one speaks exactly about what I need. This how a better
title gains priority over the other because of the contents of its
title. This is exactly what happens with search engine. It picks the
most matching title with the query and places in its result page as
Should the Company name appear in Title Tag
Well, I would say sure if your company is really a big entity like IBM,
Microsoft or Cisco or some well know brand like Sony, Phillips etc.
Because people may want to search for those companies or brands with
their names. But in normal cases it should not be so.
Suppose, your company is ""Larry Tours and Travels"" in San Francisco.
Instead of writing ""Welcome to the home of Larry Tours and Travels""
in the title tag it would be better to write something like ""tour
operators, travel agents, car rental,bay area tours, san francisco
tours - Larry Tours and Travel"". Do a good research to find best
keywords and phrases which describe your site best. My suggestion is
that the length of the title tag should be between 15 to 20 words
making it attractive enough that it looks interesting to the person
searching for your business and he clicks through.
Few tips for writing good Title tags.
Try including the content relevant keywords in the title tag. This
would help placing your site better in search engine result page (SERP)
when someone searches those keywords.
Also do not use repeating keywords and phrases in your title tag
because this may be treated as spamming by search engines and they may
affect your ranking.
Either don't include your company name in the title tag or add it after
few most relevant keywords, phrases into the title tag.
Write different title tags for each web page of your website instead of
writing a common title page for the complete site. Make sure that each
title tag has relevance with the contents of that web page where it
Try to keep the length of your title tag small (between 15 to 20
words). Some search engines allow small title tags only and truncate
the extra part of the longer ones which at times may render your title
tag completely meaningless.
I would say that write very meaningful, impressive title tag they are a
really powerful can be best tool to optimize your site. The title tag
has most dominant role while the search engines make their decision
about the theme of the website. When a search for keywords is
conducted, the Title tag is given heavy consideration by most search
engine algorithms. As I said earlier, since each page in your website
is unique so it needs a different Title tag.
So, Writing relevant and meaningful title tag is something which may
achieve high rankings in search engine result pages (SERP) and result
high clickthroughs to your site. The Meta Keywords Tag and Meta
Description Tag also need to be taken care of and optimized equally in
addition to that of Meta Title Tag to secure a place at the top of the
search engines and in convincing a search engine that your site's
contents are more relevant than that of your competitor's.
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