A Glossary Of Search Engine Optimisation Terms
The world of search engine optimisation is
confusing for the lay reader at the best of times. With specialists
bandying about terms that mean absolutely nothing to those without the
knowledge, understanding of these terms is essential. Naturally the
logical place to start any glossary is with an alphabetical
methodology; the hope of this article is to help the lay reader gain an
understanding of the search engine optimisation industry giving some
idea of how it works, so starting at A:
ALT Text/Attribute and Anchor Text. The search engine optimisation
industry relies upon ALT text attached to an image to attract search
engine spiders with textual information. Anchor text is a phrase that
is likely to be used by searchers and hence is linked back to a website
to make that website more popular in the search engine rankings.
Cloaking is a rather unscrupulous method of search engine optimisation
that is used by 'black hat' SEO companies. Also defined as unethical,
it involves presenting the search engine spiders with a different page
from the one that the human user sees. These unseen pages are heavily
laden with keywords to attract the spiders and once again, increase
rankings. However, using this process will eventually result in harsh
penalties from search engines such as de-listing that will render your
site practically useless.
Directories and DMOZ. Directories are websites that contain listings of
links from all over the web in a categorised form. DMOZ is the most
widely used directory in the optimisation industry. This is because it
is the largest with many affiliate directories; its human based
approach does take longer than other directories but results are
ultimately more worthwhile.
Ethical search engine optimisation. This is SEO carried out without
employing underhand or unscrupulous methods. Also known as search
engine compliance, it attempts to raise site rankings by conforming to
the laws of the search engine regulators.
Gateway page. This can be defined as an unethical from of optimisation
that optimises a page with the intention of leading visitors from one
page to another. Subsequently the gateway page has no real value and
hence the search engine regulators frown upon the practise.
Inbound links. A process of optimisation that uses links from external
websites to raise the popularity of the site, naturally the more links
Key phrase, Keyword, Keyword analysis and spamming. A keyword is a word
that will have a link to the important information on the page, in
conjunction with this a key phrase is a collection of keywords. Keyword
analysis is the process of discovering which keywords will be useful to
target in order to increase traffic to a site. Keyword spamming however
is a 'black hat' method of optimisation that crams a page with keywords
in order to attract the search engine spiders.
Link farm and popularity. Link farm is an unethical form of search
engine optimisation that creates a webpage with the singular purpose of
linking to other sites. As it is a clear attempt to increase link
popularity it is held in contempt by search engines. Popularity is how
a search engine sees your website in terms of the quantity and quality
META tags. These are the tags at the top of a webpage that provide
extra information on the page's contents.
Natural links. These are links that have been created because an
external party has found the information on a particular website
useful. These are very powerful and hold a lot of sway with the search
On and off page elements. Off page elements are factors outside the
control of a website developer such as incoming links, on page elements
are the opposite of this and are under the direct control of the
developer such as content and META tags.
Page rank. Page rank is a tool that allows the measuring of site
rankings as an icon on the toolbar. The system is however becoming
outdated and less widespread.
Reciprocal links and robots. Reciprocal links are the links that are
created as a result of communication between two specific sites,
although they are somewhat artificial their main purpose is to create
traffic from one site to another. Robots are simply an alternative name
for search engine spiders.
Site maps and spiders. Site maps are tree-like formations that give
information on the content of a website while spiders are the software
that search engines use to include websites to their database of
Unethical SEO. This is the process of search engine optimisation that
utilises 'black hat' techniques in an attempt to hoodwink spiders to
increase site rankings and popularity.
This is simply an outline of the terms used in the search engine
optimisation industry; it has hopefully given the lay reader a better
idea of the processes and elements that are involved in optimisation.
This article however will not make you an expert; if everyone could
undertake SEO themselves the need for specialists would be negated.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Internet marketing expert Thomas Pretty defines
some of the key terms used in the search engine optimisation
industry. To find out more please visit http://www.highposition.net