Improving Search Engine Ranking Via Content
Improving search engine ranking in organic search result is very
important to Internet marketing. If you get top search engine ranking
in organic search result pages, it means you can get free, targeted
traffic from search engines every day. Do you know 85% Internet users
use search engines to find information? (Source: NPD research). It
means top search engine ranking can help you to get enormous business
Webmasters, therefore, participate in link exchange or article
submission, optimize webpages in-house or even outsource to an SEO
company. However, the results are mixed. Some of them achieve
acceptable ranking but many webmasters do not see any noticeable
ranking improvement. It leaves them wonder whether search engine
ranking improvement can really be achieved.
How to Improve Search Engine Ranking?
Indeed, you can achieve top search engine ranking in organic search
result if you implement an effective strategy. So, what is an effective
To improve search engine ranking, you must understand the logic of
search engines. Every search engine aims to provide results of high
quality websites with relevant information to users. In theory, best
quality websites occupy top search engine positions. According to
Google, a useful and information-rich site that clearly and accurately
describes the content is a major criterion to determine website
quality. If your site provides useful and information-rich content that
are relevant to keywords typed by users, your site is likely to rank
high in search engines. Another fact is that search engines use the
number of relevant inbound links to assess quality of websites. If your
site can get many relevant inbound links, it is evidence that your site
is information-rich and loved by readers. Your site is more likely to
get top search engine rankings.
Many business owners think that their websites are not portals, and
that their websites are company websites for showing products and
company information only. How can it be possible to turn a company
website into an information-rich site and get many inbound links?
Methods to Turn a Company Website into
To build an information-rich site, you do not need to be a writer and
write many stories and articles. Indeed, information means a lot of
stuff. The following are recommendations to enrich your website content
with an aim to improve search engine ranking:
People like to share and watch video and that is the reason YouTube
becomes so popular. If you can present your company, products or
solutions for a problem through a short video, your website can attract
lots of inbound links.
You only need a basic video camera or a webcam, a basic video editing
software, and you can make a video. You must also add your website URL
in the video, and then submit your video to video sharing portals such
as YouTube, Shorkle, and etc. Of course, you should also put your Video
on your website. Later, you will discover that people come to your site
through Google’s Video search and other video portals. If visitors like
your Video, they may even link back to your site or post the URL online
everywhere. It means you can get many natural 1-way inbound links. It
helps improving search engine ranking.
First, install a blog software such as WordPress in your website. You
can also customize the look-and-feel to match your website design. In a
company blog, you can provide company information, your ideas and
thought, product review, relevant news and your comment, and company’s
event in a casual way. As time goes on, your blog provides much
information to visitors. Information-rich site? Yes, a blog can turn a
simple company website into an information-rich site.
You must submit your blog to blog directory and many webmasters grasp
content from blog directories/search engines nowadays. If they buy your
thought or information, they will link back to your site. It is a great
way to improve your site’s link popularity and it improves search
You may ask your public relation company to write press release for
you. Why not also post the press release in your company website? It
does not only help you to enrich website content, but also attract
magazine editors/webmasters/reporters to go to your website to search
for information. If you are lucky, you do not only get them link back
to your website but also get them report your story in media. Your
website traffic can be skyrocketed and it may even help you to get more
natural inbound links.
Do your services and products help your customers to solve their
problem? Why not make a phone interview with them, and then write the
whole story as a Case study?
Many search engine users are searching for product review and
successful stories. With case studies in your website, it increases
likelihood of your website to be found. When some of the visitors post
the URL in their websites, forums and blogs, your search engine ranking
can be improved over time.
You can create a resource section that can benefit your website
visitors, for example, a list of useful website URL or glossary to
explain industry-specific terms. It saves readers time to find that
information. They will bookmark your website, link back to your
website, or post the URL in forum or blogs. Eventually, these natural
inbound links help to improve your search engine ranking.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Cathy Kun, She is working in Agog Digital
Marketing Strategy Ltd, a company offers search engine