The History Of Search Engines, Who Needs SEO?
Search engines are programs that help people find
information they are hunting for on the Internet. They maintain massive
databases of websites compiled by programs called crawlers, spiders or
robots, which spider across the web to collect information from the
various websites. This information is then indexed and catalogued into
the database by the search engine. The search engine retrieves the
relevant information for the user when they key in the phrase on which
information is sought.
The first search engine that surfaced in the Internet world was in 1989
and was named Archie (contraction of Archives) by its inventor, Alan
Emtage. Archie is called the 'grandfather of all search engines' and is
no longer used. The 'grandmother of search engines', Veronica, arrived
4 years later in 1993. These ancient search engines were soon followed
by a host of modern-day search engines, some prominent ones being:
Ask Jeeves (1997)
GoTo (1997, renamed as Overture in 2001)
MSN (Microsoft Network, 1998)
Yahoo! Search (2004)
MSN Search (2004)
Ask.com (2005, re-branded Ask Jeeves)
Windows Live Search (2006)
Ask Jeeves acquired DirectHit in 2000 and Teoma in 2001, while Yahoo!
acquired Inktomi in 2002 and Overture in 2003. Today the major players
in web search market are giants like Google, Yahoo! and MSN. There is a
kind of 'search engine war' going on among them, with each one trying
to be a step ahead than the other in order to gain increasingly more
users and get a bigger bite of the search market pie.
Who Needs SEO?
Studies have shown that most Internet users, while hunting for
information on any search engine, rarely click past the first three or
four search engine results pages (SERPS). In fact, many would not even
go beyond the first page if they find satisfactory information on the
first page itself. This means that your website remains as good as
invisible (to people who matter, people whom you want to attract to
your site and, obviously, make money) if it is not listed in the first
one or two SERPS, irrespective of how many search engines crawlers may
have spotted and seen your site. These studies also show that most
people prefer to click on natural search results rather than on paid
The question that arises then is: How do you make your website visible
and stand out from amongst millions of web pages? This is where a
search engine optimization consultant (SEO consultant) steps in. SEO
refers to a website marketing strategy that involves preparing a
website for submission to a search engine in such an optimal way that
its chances of making it to the top one or two SERPS for a given
keyword or key phrase are maximized in a natural crawler-based search.
A search engine optimization consultant while optimizing your website
will pay attention to a number of factors such as appropriate key
phrases to be used in the content of your website (the single most
important factor), the structure of website's copy writing and the page
layout, the HTML meta-tags, generating incoming backlinks, the
submission process, etc.
Without using the services of a search engine optimization consultant
for your website, it is highly unlikely to be ranked high on search
engines results pages and thus reach your target customers, however
good your content may be. Even the best quality content would require
some legitimate SEO, because even if content is considered the king,
SEO is the queen. With the right advice from a clever search engine
optimization consultant, any online business can benefit from a
legitimate SEO campaign and get their website where it should be in
front of the customers.
To sum up, SEO by a professional search engine optimization consultant
is a very important and essential course of action for any website
marketing itself on WorldWideWeb in order to make money or to be
noticed as one of best in the industry.
But the importance of your SEO campaign being genuine and fair cannot
be stressed enough.
There is absolutely no point getting your website a higher ranking on
SERPS by spamming methods (e.g., by stuffing your content with
irrelevant popular keywords, using tricks to fool the search engines or
by generating backlinks from some useless websites), because in spite
of your high ranking you will not be able to convert visitors to
clients, defeating the whole purpose of your SEO campaign. The only way
you can make money on the net on a steady basis is by first making the
content of your website informative, up-to-date, and relevant to your
business, and then take the help of a search engine optimization
consultant to launch a legitimate SEO campaign, all else, including
money, will follow automatically.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
James Johnson, a search engine
consultant who is more and more getting involved with
repairing web sites.