Search Engine Marketing:Trends and Predictions
Ever since the concept of online business has
arrived, it is evident that advertisers have approached for an
extensive online marketing for business promotion and sales.
Considering the view point of online marketing, there have been various
trends in experimenting the different types of marketing methods and
its application in deriving the right kind of results in online
business. One of the major online marketing methods is Search Engine
Marketing, which has marked its application deeply into the roots of
online business. SEM shows a great impact on sales and has the
potential to promote products and services of many online advertisers.
Thus it is considered as the need of the online hour. Now coming to the
point of what exactly Search Engine Marketing is all about. Let's know
the facts and facets of SEM
through its online journey.
Search Engine Marketing is an online marketing mix
of dual process which includes Search Engine Optimization and Paid
search marketing. SEM is a process of gaining quality traffic through
either organic optimization or purchasing ads on search engines on CPC
and PPC basis. Gaining traffic through search engine optimization
efforts is quiet time consuming and even show late results where as SEM
is a quick to action marketing method of improving sales and promotion
of the online business. SEM also called as paid search marketing
consists of Cost per Click model and Pay per click model of marketing
to generate sales.
Engine Marketing as a process requires time, hard work,
expertise and thorough analysis of the online business. It shows quick
results and gets your site prominence displayed in bolded text as
special listings. More over it is not required in SEM to optimize site
for different search engines, you can get traffic from any search
engine. Because a website presence does not end its purpose until it is
viewed and the products displayed on it get sales through online
orders. SEM is the most powerful medium of online marketing to
increases traffic and sales volume.
For any online business, which plan to implement
SEM methodology, it requires an in-depth analysis and planning for
usage of potentials of SEM irrespective of business size, nature and
scope. With moving times and technologies, the trends in online
marketing had tremendous impact on the SEM also.
Moving Trends in SEM in 2010 and its
reflections in 2011
According to major SEM players and analysts in
online marketing, Cost per Click model of marketing has seen an
increasing percentage in its usage and its effect rate has been
increasing on monthly basis in positive manner and is expected to
continue to increase though at a slower pace in 2011. The cross channel
optimization is expected to be growing even more importance with the
usage of social media marketing. The various social networks like Face
Book and Twitter used in marketing for site promotion is creating a
cross channel reporting and optimization is becoming imperative. With
Bing and Yahoo integration, there seems to be a short term market loss
for reasons like low quality yahoo traffic subsidized with high quality
Bing traffic, secondly with advertisers not paying much importance to
Bing Campaigns initially end up in serving their Yahoo-Bing traffic
through ad center and with major difference in Yahoo-Bing algorithm.
However the trend is going to change by improving the quality of Bing
Campaigns and with Microsoft recent announcement of merging social data
with search results will help Bing continue to gain market share.
The online business is going to face a new phase
of customers approach. Customer are turning to be more smarter and
bargain centric, they are presently not interested to just hit one ad
and go for sale, they indeed are interested to know what exactly the
online portals are offering in the same stream lines and compare and
buy the products according to their choice and comfort. Mobile
E-commerce is on its way and going to hit the market next year.
However, you need to plan for increasing
competitive marketing marketplace, concentrate on Bing campaigns, usage
of Adwords platform via mobile and also make prominent cross channel
optimization if you need to be perfectly marketing online business
through SEM. As it is the need of the online hour.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
The overall process of search engine marketing
is not just marketing the site but also making aware of the products to
the potential customer. Have a look at our internet
marketing services and build your business.