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The Advantages and the Process of Search Engine Marketing

Author: Fiona Livnat

In today’s world, more and more transactions are done using the Web or the Internet.

Almost 80% of internet users conduct an online search before they purchase anything over the net. Search Engine Marketing (SEM) is the most effective way of connecting with customers seeking your product and services.

Search Engine marketing is one of the means of internet marketing. It seeks to promote your website by increasing its visibility in Search engine Result Pages. Maximum visibility is sought through paid placement, contextual advertising and paid inclusion. According to the New York Times, Search Engine Marketing is “the practice of buying paid search listings’

The scope of SEM has burgeoned tremendously overt the last few years. In 2006, North American advertisers spent a whopping us $9.4 billion on Search Engine Marketing, a 62% increase over the previous year. SEM is growing faster than other traditional means of advertising like print and TV and is also the leader in internet marketing.

Why do you need to spend on Search Engine Marketing, the Reasons are

  • Your competitors are ranking well on search engines- today the competition in advertising is online and your competitors may be getting more customers through better online marketing.
  • Potential customers are surfing the web in search of your products- Gone are the days of yellow pages and this is the time of search engines.
  • Source of referrals- Search engine results are a source of valuable referrals to your business.
  • SEM is a permanent 24x7 source of information and marketing agency for your products.
  • Search Engine Marketing enables customers globally to access your products at the click of a mouse. Business can be conducted world wide.
  • Search Engine Marketing increases value of your product
  • Any new product or product updates can be communicated to your customer really fast.
  • SEM can save a lot of money- it is a whole lot cheaper than other media of advertising
  • SEM helps you to stay in touch with customers
  • Leading in search engine listings gives an impression of leadership in business.

Thus Search Engine Marketing is a valuable tool of internet marketing. The process of SEM can be implemented in the following ways:

  • SEM is done by submitting your website to leading search engines- your product can be marketed by submitting at leading search engines like Google, yahoo, AltaVista etc or some specialized country specific websites according to the customers you are targeting.
  • SEM by submitting your websites in directories-there are two kinds of directories- one is general directory that lists companies product wise and country wise and the second is product or industry specific directories. Also, directories use search engines as a way to popularize websites.
  • SEM via posting trade leads-Trade leads are the fastest and most effective way of SEM. It will get customers much before site is listed in search engines using keywords.
  • SEM through Pay per Click (PPC) management - This is suitable when you want targeted, quick and country specific results with economy in marketing budget by paying only for clicks.
  • SEM by In-depth keyword research: extensive research is done on the right keywords that attract the target customers and maximum clicks

Thus Search Engine Marketing is a powerful tool in internet marketing. It has its inherent strengths and advantages. Little wonder that it is the fastest growing advertising medium in today’s world.

Article Source: http://www.articlesbase.com/sem-articles/

About the Author

Fiona Livnat is an author with expertise on varied subjects like Search Engine Marketing. She has over ten years of experience in writing.Her commitment to help people is reflected in her writing. For more details please visit Search Marketing Mastery.

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