The Advantages and the Process of Search Engine
In today’s world, more and more transactions are
done using the Web or the Internet.
Almost 80% of internet users conduct an online
search before they purchase anything over the net. Search Engine
Marketing (SEM) is the most effective way of connecting with customers
seeking your product and services.
Search Engine marketing is one of the means of
internet marketing. It seeks to promote your website by increasing its
visibility in Search engine Result Pages. Maximum visibility is sought
through paid placement, contextual advertising and paid inclusion.
According to the New York Times, Search Engine Marketing is “the
practice of buying paid search listings’
The scope of SEM has burgeoned tremendously overt
the last few years. In 2006, North American advertisers spent a
whopping us $9.4 billion on Search Engine Marketing, a 62% increase
over the previous year. SEM is growing faster than other traditional
means of advertising like print and TV and is also the leader in
Why do you need to spend on Search Engine
Marketing, the Reasons are
- Your competitors are ranking well on search
engines- today the competition in advertising is online and your
competitors may be getting more customers through better online
- Potential customers are surfing the web in
search of your products- Gone are the days of yellow pages and this is
the time of search engines.
- Source of referrals- Search engine results are
a source of valuable referrals to your business.
- SEM is a permanent 24x7 source of information
and marketing agency for your products.
- Search Engine Marketing enables customers
globally to access your products at the click of a mouse. Business can
be conducted world wide.
- Search Engine Marketing increases value of your
- Any new product or product updates can be
communicated to your customer really fast.
- SEM can save a lot of money- it is a whole lot
cheaper than other media of advertising
- SEM helps you to stay in touch with customers
- Leading in search engine listings gives an
impression of leadership in business.
Thus Search Engine Marketing is a valuable tool of
internet marketing. The process of SEM can be implemented in the
- SEM is done by submitting your website to
leading search engines- your product can be marketed by submitting at
leading search engines like Google, yahoo, AltaVista etc or some
specialized country specific websites according to the customers you
- SEM by submitting your websites in
directories-there are two kinds of directories- one is general
directory that lists companies product wise and country wise and the
second is product or industry specific directories. Also, directories
use search engines as a way to popularize websites.
- SEM via posting trade leads-Trade leads are the
fastest and most effective way of SEM. It will get customers much
before site is listed in search engines using keywords.
- SEM through Pay per Click (PPC) management -
This is suitable when you want targeted, quick and country specific
results with economy in marketing budget by paying only for clicks.
- SEM by In-depth keyword research: extensive
research is done on the right keywords that attract the target
customers and maximum clicks
Thus Search Engine Marketing is a powerful tool in
internet marketing. It has its inherent strengths and advantages.
Little wonder that it is the fastest growing advertising medium in
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Fiona Livnat is an author with expertise on varied
subjects like Search
Engine Marketing. She has over ten years of experience in
writing.Her commitment to help people is reflected in her writing. For
more details please visit Search