How Search Engine Marketing Can Define your
Search Engine Marketing (SEM) is the backbone of
anyone looking to conduct a serious and profitable online business.
Whether you hire a consultant, expert or attempt to do it yourself, a
well thought strategy will deliver fast and solid results. A poorly
thought and implemented Search Engine Marketing strategy will drag the
pain of a traffic deficient site regardless of how much effort you put
Search Engine Marketing Explained:
Search engine marketing or SEM is the best way of creating visibility,
enhancing rankings and getting more traffic to your website. Marketing
has always been integral to sales and a sound marketing strategy can
always help you to achieve your short-term and long-term goals and
increase your profit. Search Engine Marketing or SEM originated
somewhere during the late 1990s. It was propelled by the sudden
increase of websites on the Internet. Internet became a revolution as
more and more people found it easier to use the Internet for different
purposes. Internet became a repository of information and soon people
needed tools to search and locate relevant information and these tools
later evolved as search engines.
Seeing the boom, marketers seized the opportunity and created search
engines for promotion of websites on the Internet. During this period
of evolution, search engine optimization introduced pay-per-click
programs offered by Google and Yahoo followed by search marketing in
1997, and Google AdWords in 2000. By the end of 2006, the pay-per-click
campaigns had achieved tremendous success and today are the primary
money-making programs for search engines.
In the age where the Internet is the prime platform for advertising
your product or service with the help of a website, a sound search
engine marketing strategy can do wonders. Today, there are many people
who market their businesses through the Internet so that more and more
visitors can see the website and become prospective customers. Now most
businesses use the SEM strategy to enhance search engine optimization
so how can you make a difference? Is your strategy any different from
what others are using?
To distinguish your business and be different, you can use some
advanced ways of using search engine marketing to help increase your
ROI. At the end of the day, the only thing really matters is the
visitor conversion to customer. All the methods and various engine
optimization methods that various businesses or individuals use are to
help them derive a profit. This is exactly the reason why you have also
created a website.
SEO - Search Engine Optimization:
First things first, you need to get your website included in the top 10
search engine results to maximize web traffic. To do this successfully,
you will need to devise a strong SEO or search engine optimization
strategy. Using SEO, your website ranking will improve considerably.
SEO uses keywords, which are words specific or relevant to the product
or services offered by you. For example: If you are offering tour
packages then you can use keywords like travel packages, honeymoon
packages, wildlife tours, hiking tours, trekking etc. Using relevant or
specific keywords for SEO purposes will help you to get the desired
traffic on to your website and at the same time, increase your website
ranking in search engines like Google, Yahoo and MSN.
Now when we speak of search engine marketing, it includes various
methods of increasing the visibility of a website in search engine
results pages (SERP). Some of the top SEM strategies include:
The main aim of a search engine optimization strategy or process is to
improve rankings based on relevant keywords through search results. A
SEO strategy can only be successful if you improve a web site
structure, content, and layout and also provide a relevant back link
from any other website to your website. Successful SEO is not just
limited to text content but it also includes image optimization, and
other documents like PDF. The hardest the approach to implement is the
Organic search engine optimization but it is the more cost effective in
the long run.
2.Pay-Per-Click (PPC) Advertising:
Pay-per-click advertising, which is one of the most commonly used
method of driving web traffic and improving sales uses paid ads. As an
advertiser, you will have to bid in an auction based market place for
keyword driven advertisements. These customized ads are displayed on
the search pages and you pay every time someone clicks on the
The third important SEM strategy is paid inclusion. Using paid
inclusion, you will be able to feed listings into various search
engines. As an advertiser, you will have to pay a certain amount for
the inclusion of your web pages in the index of the service provider.
You might have to pay a pay-per-click fee in addition to the inclusion
fee depending on the SEO provider.
4.Online Visibility solutions:
Lastly, except press released services, one of the free methods of
increasing visibility is through social media optimization. Through
this process, you can promote your website by placing content within
online communities so that it can be spread virally. This method is
used by websites like YouTube, MySpace etc.
To achieve success a well planned mix of methods and other more
innovative techniques are necessary. If you hire a Search Engine
Marketing (SEM) expert make sure that he/she has a holistic approach on
that combines a mix of legitimate techniques.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Moe Tamani is a consultant with leading Dallas SEO Services
company and his expertise includes