What are the various Techniques of Search Engine
The search engine marketing involves various
techniques to enhance the link popularity and improve the web traffic
towards a website. In addition to traditional reciprocal link building,
now days, high search engine ranking is achieved through soliciting
links by one way linking, blog posting, directory submission, optimized
content writing including article writing and its submission, etc.
There are a lot of techniques involved in search
engine marketing that help improve the prominence of websites on search
engines. Some of the techniques are :
Search terms or the keywords:
The terms that target visitors are expected to enter in the search bar
when looking for some product or service are known as keywords. These
terms are used to market the website. These search terms if chosen
correctly, could flow the traffic towards the site and the wrong
selection of which could ruin the whole process of search engine
marketing. So, it is very important to understand the importance of key
phrases. There are numerous tools that help to find the best search
terms for the site.
On Page Search engine optimization
or SEO: It involves the necessary changes that are
required to be made in web site design so that it will be search engine
friendly. This process of search engine marketing surrounds between
formats, site map, domain names, alt tags, Meta description,
Search Engine & Directory
Submission: After the process of on page SEO, it’s now
time to get the website listed in wide range of search engines and
directories. This process of search engine marketing involves
determining the ways to get the site noticed on search engines and
tactics like submitting the site using free submit form or paying the
directories to index the website, etc.
Pay per click advertising:
Pay per click advertising provides the site owner an opportunity to get
a good position on result pages of search engines and is effective but
costly technique of search engine marketing.
Link popularity: It
is a very important technique to achieve a high ranking and to draw the
traffic towards the site. The step includes adding a number of links to
the website, getting the other quality sites to link to ones site.
Traffic analysis of a website can be done through the site’s log file.
Log file contains the vital information that tells about the
effectiveness of the search engine marketing program. Through this
file, one can come to know the best source of traffic to the website,
keywords used by the visitors and how visitors are finding the site.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Fiona Livnat is an author with expertise on varied
subjects like Search
Engine Marketing. She has over ten years of experience in
writing.Her commitment to help people is reflected in her writing. For
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