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What are the various Techniques of Search Engine Marketing?

Author: Fiona Livnat

The search engine marketing involves various techniques to enhance the link popularity and improve the web traffic towards a website. In addition to traditional reciprocal link building, now days, high search engine ranking is achieved through soliciting links by one way linking, blog posting, directory submission, optimized content writing including article writing and its submission, etc.

There are a lot of techniques involved in search engine marketing that help improve the prominence of websites on search engines. Some of the techniques are :

Search terms or the keywords: The terms that target visitors are expected to enter in the search bar when looking for some product or service are known as keywords. These terms are used to market the website. These search terms if chosen correctly, could flow the traffic towards the site and the wrong selection of which could ruin the whole process of search engine marketing. So, it is very important to understand the importance of key phrases. There are numerous tools that help to find the best search terms for the site.

On Page Search engine optimization or SEO: It involves the necessary changes that are required to be made in web site design so that it will be search engine friendly. This process of search engine marketing surrounds between dealing with flash, framed pages, JavaScript and dynamic pages, file formats, site map, domain names, alt tags, Meta description, copywriting, etc.

Search Engine & Directory Submission: After the process of on page SEO, it’s now time to get the website listed in wide range of search engines and directories. This process of search engine marketing involves determining the ways to get the site noticed on search engines and tactics like submitting the site using free submit form or paying the directories to index the website, etc.

Pay per click advertising: Pay per click advertising provides the site owner an opportunity to get a good position on result pages of search engines and is effective but costly technique of search engine marketing.

Link popularity: It is a very important technique to achieve a high ranking and to draw the traffic towards the site. The step includes adding a number of links to the website, getting the other quality sites to link to ones site.

Traffic analysis: Traffic analysis of a website can be done through the site’s log file. Log file contains the vital information that tells about the effectiveness of the search engine marketing program. Through this file, one can come to know the best source of traffic to the website, keywords used by the visitors and how visitors are finding the site.

Article Source: http://www.articlesbase.com/sem-articles/

About the Author

Fiona Livnat is an author with expertise on varied subjects like Search Engine Marketing. She has over ten years of experience in writing.Her commitment to help people is reflected in her writing. For more details please visit Search Marketing Mastery.

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