Pay Per Click Search Engine Marketing - What is
it and How Can it Help You?
Search engine optimization takes forever
sometimes. It can take weeks or even months for optimization results to
finally show up in Google searches. This is why many people are turning
to pay per click search engine marketing.
Pay per click search engine marketing, or PPC, is the method of paying
for search result placement. If you do a search in Google for
practically any keyword, you will see "sponsor" ads listed both on top
and on the right side of the search result pages. These sponsor ads are
from those do pay per click search engine marketing.
Pay per click search engine marketing is great for those who don't have
time to market their website in other ways. Instead of going through
all the trouble of optimizing, webmasters can simply "buy" the
position. As simple as pay per click search engine marketing is, it may
or may not turn out to be a sound investment.
This is because the placement of sponsor ads is determined by bids.
Whomever offers the most amount of money per click gets the best
placement position. If Google or an affiliate website has to choose
between one sponsor that will earn them $1 per click or another that
will earn them $0.50 per click, which one would end up being displayed
This is why it's important to have a good strategy with pay per click
search engine marketing. For starters, you need to take notice of your
conversion rate. Do you make one sale on your website per 100 visitors?
How much are you earning for that one sale? How much money can you
afford to pay per click and still end up making a profit from that 1%?
Thankfully, you'll be allowed to monitor your pay per click search
engine marketing campaign. Google AdWords, for instance, will not only
allow you to monitor your campaign, but will allow you to pause it
anytime as well. You will also be allowed to place a limit on how much
you're willing to pay each day for your marketing. If you have a $20 a
day limit, then as soon as your clicks amount to $20, your campaign
will automatically stop for the day.
You can increase your chances of succeeding with pay per click search
engine marketing if you create your ad the right way. The title of your
ad should contain the main keyword that you're trying to promote. The
title and ad both need to be specific and not broad. You want to narrow
the keyword down to ensure that your traffic truly is targeted.
If you're trying to sell weight loss pills for instance, make sure you
specifically mention weight loss pills in your ad. If your ad is too
general, then someone who is looking for information about losing
weight through exercising will click on your site. If they have no
interest in what you're trying to sell, then they'll leave your site
within a few seconds. You still have to pay for that useless click.
Pay per click search engine marketing can be very profitable if you do
it right. Just as long as you create a catchy ad that is specifically
relevant to your website, monitor your campaign and traffic, and make
sure you don't go over your budget, you can achieve a lot of success
with pay per click search engine marketing.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Matt Henderson, owner of MyOnlineSuccess, is an affiliate internet
marketing coach. Let Matt show you the same system he uses to
make money with affiliate programs when you visit http://www.myonlinesuccess.com.