Social Marketing Vs Search Engine Marketing
So you have a website but do you get enough
traffic? The number of page views your website gets determines its
success. What's a website worth anyway if only gets a few page views.
There are several ways of increasing the traffic to your website. We'll
discuss only social marketing, which is getting popular, and search
A lot of people are joining social communities and social bookmarkings
these days. These sites allow you to interact with other people who are
interested in different topics and many of them operates a blog.
These sites allow you to insert your profile for other members to see.
Most of these sites allow you to insert your blog or website. You get
traffic from these sites by participating in discussions and
interacting with members. It's mostly about getting friendly and
If you get popular with these sites, you may get a lot of traffic and
some search engine popularity through blogroll exchanges and link loves.
These sites allow you to bookmark your favorite web pages, not just
your own. However, bookmarking only your webpages can decrease your
rank so you need to bookmark other web pages too.
You get traffic when others sees your bookmark and clicks on the link.
Since your link are there, it may also gain some search engine
The Cons for Social Sites
Huge traffic comes if you actively participate in these sites. That
would become too tedious in the long run. If your participation wanes,
so is your traffic. One other thing, members of these sites also have a
website to promote, so their interest to your website would not be so
Search Engine Marketing
Traffic which comes from search engines are people who are looking for
information in the internet. When they find your site from the search
results and click on the link, they are most probably interested on the
subject. In all likelihood, they may be interested to what you are
To get your pages included in the search engine's results page, your
pages need to be popular for them. Popularity means having many
websites are linking to your site.
Several ways are available for you to get links. Submitting your site
to link directories, buying links(not recommended), engaging in link
exchanges with other websites etc.
Getting links from other sites is not enough, you need to get your
links to sites which are related to your website. To the search
engines, the link with a related subject must be important as it
pertains to the content of the website.
The anchor text is also very important when other sites link to you. So
when you are submitting to link directories or whatever, you need to
place your keyword as the anchor text.
One very good way of acquiring links is to submit articles to article
directories. You get to insert your website's url with an anchor text
of your choice. Many webmasters search article directories to find
content for their website so your article can be published to other
websites together with your link.
Submit articles often and in no time, you'll get enough traffic from
search engines. For sure traffic from search engines are people who are
interested in what they are searching for which could be profitable for
What's Your Choice?
Whether you choose social marketing or search engine marketing, you
have a chance of to increase your website traffic if you involve
yourself diligently and put your heart to it.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
The author has a hub page on how
to increase website traffic.