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Search Engine Marketing 101: Create PPC Ads That Get Clicked

Author: Derek Gehl

Want a search engine marketing strategy that will get you targeted traffic -- fast?

Then look no further than pay-per-click advertising (PPC). PPC allows you to pay for a top spot in the "sponsored" listings that appear to the right and top of the main search results. But having your PPC ad appear for your top keywords is just half the battle. You don't want people to just see your ad... you want people to click through to your website!

In order to maximize this search engine marketing essential, you need to make every letter of your ad count. Here are three ways to maximize every square inch...

Search Engine PPC Tip #1. Make the most of your headline

You've got just 25 characters (including spaces) to grab attention and pique interest! The best way to do just that is to use it to highlight the biggest benefit of your offer. If you sell an eBook that teaches readers how to train their puppy in 7 days, this is a great benefit that you could highlight. So your headline could become: "Train a Puppy in 7 Days" or "Easy Puppy Training."

Search Engine PPC Tip #2. Target your ad copy to a specific problem

You've got 70 characters including spaces to persuade people to click through to your website. But you don't want to waste money getting people to click on your ads if they have to interest in buying once they arrive!

So make sure you target the right people by building each ad around a specific problem that people are trying to solve. That means creating different ads for Puppy training than for dog obedience, example.

And the more specific your ads are, the better your Google Quality Score will be... which means you'll pay less for each click!

(Remember: Search engine marketing is not just about getting traffic, it's about lasering in on the exact people who are looking for what you offer.)

Search Engine PPC Tip #3. Pepper your ad with your keyword

If you want to get the best possible results from your ad, it's paramount you include the keyword your ad is built around -- ideally in your headline, description, and URL.

The Internet Marketing Center found that PPC ads with keywords in both the title and description receive 50% more clicks than ads that don't. Plus, the search engines automatically bold the keywords in your ad, so your ad will attract more attention.

Done correctly, PPC is one of the most effective search engine marketing strategies for getting qualified traffic quickly. Follow these tips, and you'll make the most of its conversion-boosting power.

Article Source: http://www.articlesbase.com/sem-articles/

About the Author

Derek Gehl, CEO of The Internet Marketing Center, helps online entrepreneurs create incomes of $100,000 to $2.5 MILLION or more per year online. Now you can get the proven search engine marketing strategies Derek uses to quickly, easily, and automatically get traffic and make money online in IMC's Search Marketing Labs.

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