Search Engine Marketing 101: Create PPC Ads That
Want a search engine marketing strategy that will
get you targeted traffic -- fast?
Then look no further than pay-per-click advertising (PPC). PPC allows
you to pay for a top spot in the "sponsored" listings that appear to
the right and top of the main search results. But having your PPC ad
appear for your top keywords is just half the battle. You don't want
people to just see your ad... you want people to click through to your
In order to maximize this search engine marketing essential, you need
to make every letter of your ad count. Here are three ways to maximize
every square inch...
Search Engine PPC Tip #1. Make the most of
You've got just 25 characters (including spaces) to grab attention and
pique interest! The best way to do just that is to use it to highlight
the biggest benefit of your offer. If you sell an eBook that teaches
readers how to train their puppy in 7 days, this is a great benefit
that you could highlight. So your headline could become: "Train a Puppy
in 7 Days" or "Easy Puppy Training."
Search Engine PPC Tip #2. Target your ad copy
to a specific problem
You've got 70 characters including spaces to persuade people to click
through to your website. But you don't want to waste money getting
people to click on your ads if they have to interest in buying once
So make sure you target the right people by building each ad around a specific
problem that people are trying to solve. That means creating
different ads for Puppy training than for dog obedience, example.
And the more specific your ads are, the better your Google Quality
Score will be... which means you'll pay less for each click!
(Remember: Search engine marketing is not just about getting traffic,
it's about lasering in on the exact people who are looking for what you
Search Engine PPC Tip #3. Pepper your ad with
If you want to get the best possible results from your ad, it's
paramount you include the keyword your ad is built around -- ideally in
your headline, description, and URL.
The Internet Marketing Center found that PPC ads with keywords in both
the title and description receive 50% more clicks than ads that don't.
Plus, the search engines automatically bold the keywords in your ad, so
your ad will attract more attention.
Done correctly, PPC is one of the most effective search engine
marketing strategies for getting qualified traffic quickly. Follow
these tips, and you'll make the most of its conversion-boosting power.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Derek Gehl, CEO of The Internet Marketing Center,
helps online entrepreneurs create incomes of $100,000 to $2.5 MILLION
or more per year online. Now you can get the proven search engine marketing strategies
Derek uses to quickly, easily, and automatically get traffic and make
money online in IMC's Search Marketing Labs.