Google Hits a New High, Yahoo Struggles and
Microsoft is Positive in Search Engine Market Shares
Google posted a considerable growth in the number
of searches done in March 2008 over the year, according to the monthly
report on search engine shares released by Neilsen-Netratings. Though
there is a slight raise in the number of searches done through Yahoo,
there is a clear decline in Yahoo search engine market share when
compared to March 2007’s performance. MSN performed better when
compared to previous month and also over the year, both in the market
share and the number of searches in March 2008.
Google is comprehensively dominant in the search engines market shares
and the number of searches done in US as well. Google occupies 58.70%
of the search engine market share which is the new high for the
Internet market giant, according to Neilsen-Netratings. There is also a
considerable growth in the number of searches in Google since December
2007, which helped in cementing its position as the top search engine.
Google posted 4.8 billion searches in the month of March 2008, which is
25.5% more than the searches done in March 2007.
Though Yahoo looked fair enough in sustaining the number of searches
from the previous month, it is clearly loosing market share when
compared to March 2007. The search engine market share of Yahoo stands
at 18% according to Neilsen-Netratings, which is 3.80% less when
compared to March 2007 where it scored a decent 21.8 percent.
MSN windows live search is showing a positive growth in both the number
of searches and search engine market share when compared to March 2007
results. In March 2008 in the search engine shares, Microsoft scored
12% gaining 0.80% when compared to the previous month, according to
Neilsen-Netratings. The year-over-year market share was also
encouraging, as there is an increase of 19.80%, when compared to March
2007. The number of searches also increased from the previous month as
well as from the same month in 2007 with 36.63% growth.
AOL despite powered by Google is also gradually loosing market share
and also the total number of searches. There is sharp decline in the
market share by 1.10% from the total search engine market from the
previous month share of 5.20%. With this AOL is the biggest looser of
market share in the month of March. The number of searches through AOL
is also disappointing as there is a decline of 19.38% from March 2007.
As AOL is powered by Google, when the two market shares are combined,
it becomes 62.80% declining from 63.90% in the previous month.
In a similar report released by Comscore, the total number of searches
conducted by the US citizens in March 2008 stood at 10.8 billion which
is almost a billion searches more than the searches done in the
previous month. When it comes to the number of searches per day in
March 2008, 157.7 million searches were done only on Google from a
total of 265.8 million done in US, which clearly says that Google is
the dominant player in the search engine markets.
Google search occupies the largest market share and has been increasing
gradually. Yahoo is clearly struggling to maintain the market share and
Microsoft has increased market share slightly. But at 18% and 12%
respectively, they are way below Google’s market share. Major search
engines increased market share at the cost of smaller search engines
like Ask.com. If you were worrying about how to submit your website to
thousands of search engines, you can relax it may not be required. The
top 5 search engines account for an overwhelming 95% of the market
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Marvist is an internet marketing firm providing
affordable and professional
seo services to increase
search engine ranking of the website, pay per click
management to help companies to increase online sales and improve their
profitability. Marvist was founded in 2005 and has been rapidly growing
since then and has clients now in 11 countries including USA, Canada,
UK, Spain, Japan, Australia and New Zealand.