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PPV versus PPC

Author: Ali Muhammad

Pay Per View Advertising Advantages Over Pay Per Click

Pay Per Click (PPC) advertising has become the de facto preference of those who want fast influxes of traffic and who aren't interested in wrestling with high-effort search engine optimization in order to get it. A PPC campaign can produce a profitable flow of highly targeted traffic in the blink of an eye.

PPC's status as a favorite may be in jeopardy, however. Pay Per View (PPV) advertising is proving itself to be a tremendous option and it offers some benefits that PPC just can't provide period.

One of the advantages of PPV is the lower level of overall competition. PPC has been gaining ground for a long time and is incredibly well known. It seems like everyone from Fortune 500 companies to grannies with blogs about their housecats have dipped their toes into the PPC waters.

It's becoming harder than ever to find bargain keywords to bid on, and if you do discover an opening, it doesn't take long for others to hop on board.

With PPV,that's not the case. While it would be an exaggeration say that PPV is flying "under the radar," it doesn't get the kind of attention that PPC and its high-visibility flagship program, Google Adwords, does.

As a result of that ,the field is less crowded and it's still possible to find great opportunities for campaigns that can generate staggering ROIs. Many have compared the state of today's PPV marketplace with the high-profit "glory days" that put PPC on the map several years ago. Those who cashed in on PPC "back in the day" can tell you just how lucrative being in the right place at the right time can be!

Also, PPV is less restrictive than PPC. The major PPC programs make a number of demands on advertisers. There are restrictions in terms of ad content and construction. There are landing page requirements and arbitrary quality assessments that influence keyword bid prices. There are limits on what you can promote and how you can do it. If you're an affiliate, you're often prohibited from direct linking to offers. There's a great deal of red tape with which to contend.

That isn't a factor with PPV. In most cases, PPV companies will give you more latitude to "do your thing." More flexibility means more profit potential and more room for the kind of creative explorations that can produce those big wins.

If you're sick and tired of playing by an increasingly lengthy rulebook, you might want to consider PPV as an alternative to your existing PPC efforts. At the very least, you'll want to experiment with PPV as part of your overall approach.

PPC won't be disappearing any time soon, but PPV does offer a few impressive advantages over Adwords and similar programs. The less crowded market space produces more bargain opportunities and the less restrictive environment can make it easy to develop high-profit campaigns with PPV

Pay Per View (PPV) advertising is gaining in popularity. In large measure, that's due to the flexibility it offers relative to other options. Marketers are discovering that they can do more with PPV and that they can do it without being forced to hack their way through miles of procedural red tape and restrictive rules.

First of all,PPV's primary competition comes from Pay Per Click (PPC) advertising. More specifically, it comes from the number one PPC option, Google's Adwords program. While there are many other PPC programs, Adwords gets the most attention and has the most potential to deliver significant levels of traffic.

However Adwords can work well, too. People have made fortunes marketing their products and services with Adwords. Now, it's been getting tougher and tougher to create profitable campaigns in that environment.

All because Adwords has become increasingly restrictive over time. Marketers are limited in their ability to direct link to affiliate offers. Google has set up landing page quality guidelines that will influence bid pricing. If you run afoul of the guidelines, you might even lose your account. You have to structure your ads according to Adwords' rules and limitations. You can't promote some products. The list goes on and on and on. And it seems to get longer with each passing month.

When you combine that increased regulation with an increasingly crowded market space, it's easy to see why some people are souring on PPC. It's easy to see why PPV is such an attractive alternative.

PPV companies take a different approach to their advertisers. They provide more flexibility and room for experimentation than their PPC counterparts do. It's a looser environment and that is hugely attractive to many marketers.

PPV companies allows marketers to direct link to affiliate offers. That can create some uniquely profitable opportunities in certain niches and with some specific options. Those opportunities aren't available with the PPC alternative.

PPV doesn't require specific landing page guidelines to be met, in most cases. The companies do have terms of service and rules about certain elements of ad presentation, but they're far less onerous than what you'd encounter with Adwords. PPV participants have more flexability in terms of message construction and more freedom in terms of product and service offerings.

When you see at the big picture, it's easy to see why so many people are hopping aboard the PPV train. Pay Per View advertising offers unparalleled flexibility and more room of the kind of creative exploration that can produce high-profit breakthroughs.

If you're growing tired of the fine print, restrictions and increasingly conservative world of PPC advertising, it makes sense to explore your PPV options. You may just find a better way to do your marketing.

Article Source: http://www.articlesbase.com/marketing-tips-articles/ppv-versus-ppc-3500298.html

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