PPV versus PPC
Pay Per View Advertising Advantages Over Pay Per
Pay Per Click (PPC) advertising has become the de facto preference of
those who want fast influxes of traffic and who aren't interested in
wrestling with high-effort search engine optimization in order to get
it. A PPC campaign can produce a profitable flow of highly targeted
traffic in the blink of an eye.
PPC's status as a favorite may be in jeopardy, however. Pay Per View
(PPV) advertising is proving itself to be a tremendous option and it
offers some benefits that PPC just can't provide period.
One of the advantages of PPV is the lower level of overall competition.
PPC has been gaining ground for a long time and is incredibly well
known. It seems like everyone from Fortune 500 companies to grannies
with blogs about their housecats have dipped their toes into the PPC
It's becoming harder than ever to find bargain keywords to bid on, and
if you do discover an opening, it doesn't take long for others to hop
With PPV,that's not the case. While it would be an exaggeration say
that PPV is flying "under the radar," it doesn't get the kind of
attention that PPC and its high-visibility flagship program, Google
As a result of that ,the field is less crowded and it's still possible
to find great opportunities for campaigns that can generate staggering
ROIs. Many have compared the state of today's PPV marketplace with the
high-profit "glory days" that put PPC on the map several years ago.
Those who cashed in on PPC "back in the day" can tell you just how
lucrative being in the right place at the right time can be!
Also, PPV is less restrictive than PPC. The major PPC programs make a
number of demands on advertisers. There are restrictions in terms of ad
content and construction. There are landing page requirements and
arbitrary quality assessments that influence keyword bid prices. There
are limits on what you can promote and how you can do it. If you're an
affiliate, you're often prohibited from direct linking to offers.
There's a great deal of red tape with which to contend.
That isn't a factor with PPV. In most cases, PPV companies will give
you more latitude to "do your thing." More flexibility means more
profit potential and more room for the kind of creative explorations
that can produce those big wins.
If you're sick and tired of playing by an increasingly lengthy
rulebook, you might want to consider PPV as an alternative to your
existing PPC efforts. At the very least, you'll want to experiment with
PPV as part of your overall approach.
PPC won't be disappearing any time soon, but PPV does offer a few
impressive advantages over Adwords and similar programs. The less
crowded market space produces more bargain opportunities and the less
restrictive environment can make it easy to develop high-profit
campaigns with PPV
Pay Per View (PPV) advertising is gaining in popularity. In large
measure, that's due to the flexibility it offers relative to other
options. Marketers are discovering that they can do more with PPV and
that they can do it without being forced to hack their way through
miles of procedural red tape and restrictive rules.
First of all,PPV's primary competition comes from Pay Per Click (PPC)
advertising. More specifically, it comes from the number one PPC
option, Google's Adwords program. While there are many other PPC
programs, Adwords gets the most attention and has the most potential to
deliver significant levels of traffic.
However Adwords can work well, too. People have made fortunes marketing
their products and services with Adwords. Now, it's been getting
tougher and tougher to create profitable campaigns in that environment.
All because Adwords has become increasingly restrictive over time.
Marketers are limited in their ability to direct link to affiliate
offers. Google has set up landing page quality guidelines that will
influence bid pricing. If you run afoul of the guidelines, you might
even lose your account. You have to structure your ads according to
Adwords' rules and limitations. You can't promote some products. The
list goes on and on and on. And it seems to get longer with each
When you combine that increased regulation with an increasingly crowded
market space, it's easy to see why some people are souring on PPC. It's
easy to see why PPV is such an attractive alternative.
PPV companies take a different approach to their advertisers. They
provide more flexibility and room for experimentation than their PPC
counterparts do. It's a looser environment and that is hugely
attractive to many marketers.
PPV companies allows marketers to direct link to affiliate offers. That
can create some uniquely profitable opportunities in certain niches and
with some specific options. Those opportunities aren't available with
the PPC alternative.
PPV doesn't require specific landing page guidelines to be met, in most
cases. The companies do have terms of service and rules about certain
elements of ad presentation, but they're far less onerous than what
you'd encounter with Adwords. PPV participants have more flexability in
terms of message construction and more freedom in terms of product and
When you see at the big picture, it's easy to see why so many people
are hopping aboard the PPV train. Pay Per View advertising offers
unparalleled flexibility and more room of the kind of creative
exploration that can produce high-profit breakthroughs.
If you're growing tired of the fine print, restrictions and
increasingly conservative world of PPC advertising, it makes sense to
explore your PPV options. You may just find a better way to do your
Article Source: http://www.articlesbase.com/marketing-tips-articles/ppv-versus-ppc-3500298.html
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