Success in Pay Per Click Advertising - 7 Winning
Steps to Create Super-profitable PPC Campaigns
There are many internet marketing techniques to
drive tightly traffic and earn more money on the internet. One of the
most popular and powerful techniques is to advertise your products
through pay per click (PPC) search engine marketing (or paid search).
In this article, you will discover and learn how to create
super-profitable PPC campaigns and win the PPC advertising game.
In general, PPC is a popular internet advertising technique on the
internet. You can find the advertisement on websites, online
advertising networks and search engine in particular. PPC search engine
advertising involves to the sponsored links, where are typically in the
form of text ads. These advertisements are normally placed close to the
search results, called organic results. PPC advertisers pay a
particular amount to internet surfers who click on these
advertisements, such as links and banners. With this click, it will
lead the internet surfers to the PPC advertisers' landing page, or web
To success in PPC advertising online, it is a great idea to learn how
it works and how it can benefits to your home based online business.
Generally, PPC search engine advertising online is all about keyword
bidding for the search engine placement. With the appropriate bidding,
the advertisement will be in the top or leading position on search
engine results and listings. To achieve the top or leading position,
PPC advertisers must buy or bid on the focus keyword phrases, which are
relevant to their promoting products or services. The concept of PPC
search engine online advertising is pretty reasonable. The higher the
bid is, the higher the position on the search engine is! With the
higher position, the opportunities for internet surfers to find the
advertisement and go to the websites are opened and increased. PPC
advertisers will pay the bidding price every time internet surfers
click through the advertisement.
However, the core concept of Google Adwords is not all about bidding.
It is all about the relevancy. With the higher relevancy, the quality
scores (one of the algorithm provided by Google) will be higher as
well. On the other hand, Overture is all about keyword bidding, or
sometimes called keyword auction.
Obviously, there are many benefits to PPC search engine advertising
online. With those benefits, you will understand why you have to create
and launch your PPC campaigns. The major benefit of PPC advertising is
that it is perfectly suitable for new online business. You can promote,
start driving traffic to website and start earning money on the
internet, easier than other internet marketing techniques.
Additionally, other benefits could be: (1) you can get launched your
business immediately (2) you can obtain specific, pre-qualified and
quality traffic to your website (3) you can reach wider range of
potential buyers and (4) you can monitor and track your return on
investment (ROI) easier.
To start building super-profitable PPC campaigns, you will learn how to
setup initially PPC advertising campaigns as follows: (1) Open your
accounts with search engines, like Google Adwords, Overture and
MSNAdCenter (2) Generate a massive list of niche keywords (3) Create
initially PPC campaigns with those keywords (4) Bid the position on
search engine through those keywords (5) Write an effective
advertisement (6) Set up the landing page for those keywords and (7)
Your advertisement will be placed in the search engine in next several
Next, you will discover and learn 7 winning steps to create
super-profitable PPC advertising campaigns. With those tips, you will
know exactly and understand why you can earn more money on the internet
through PPC advertising campaigns.
1. Know your market and product very well.
The first step is to do your own research in the market and products,
in where you are interested. With the effective researches, you will
achieve this step. You will also get better understanding about the
market and products before creating PPC search engine advertising
2. Stay within the budget. The second
step is to determine your daily or monthly budget. With this
determination, you should stay in the budget. Also, it will allow you
to keep in mind that you must avoid the keyword bidding war in the PPC
3. Find the right targeted keywords. In
this step, you have to generate the relevancy keywords to your
products. It requires your keyword research. With the effective keyword
research, you will discover hot niche keywords for this PPC online
advertising game. The key to your success is to discover keywords for
which people are exactly searching. The highest recommendation is that
people are looking for the specified things, not general things. It
means that you should pay your attention on specified keywords rather
than general keywords.
4. Bid your keywords in the right way.
There is no doubt that keyword bidding strategy is one of the most
significant factors to your success. With the right keyword bidding,
the opportunities to win this PPC advertising game are opened. There
are many factors for your consideration when you are bidding keywords,
like the commission or money you can earn per sale, the conversion rate
of your website, and competitors. Bidding your keywords too high can
lead you to lose a lot of money whereas bidding too low can make you
lose the placement in search engines.
5. Write effective advertisements. Many
studies show that there are many approaches to write the effective
advertisements. You can write your effective advertisements based on:
(1) product name (2) merchants' brand name, if possible (3) competitors
name (4) discount offers (5) testimonials (6) celebrity or famous
endorsers (7) money-back guarantees (8) free trials or offers (9)
reverse psychology or shock phrase (10) major benefits (11) major
features and (12) direct instructions.
6. Maintain a high quality and
professional-looking website. Your website is the final place
to where you lead internet surfers. Thus, your web content should be
regularly updated and checked for spelling and grammatical errors.
Also, it should not have any broken links or miscommunication images.
The high recommendation is that your website should be designed for
internet surfer to navigate and quickly load. Also, the high quality
content can create a great impressive among potential buyers.
7. Watch the bottom line. The last step
is to measure your profit margin against your expenses. You should know
yourself when you should stop or terminate PPC online advertising
campaigns. There is no fixed rule for this. The highest recommendation
is to monitor and track frequently your PPC campaigns closely. Also,
you should stop all PPC campaigns where you spend more money, so far,
than generating sales.
Final thoughts, to success and win the PPC online advertising game, you
should take those winning steps into your action. Those steps have been
proven that they can help you minimize your cost and maximize your
Get free report to
discover and learn more tips, workable techniques, proven strategies
and inside secrets of how to maximize your profits online. You will
save your time and money for winning the PPC online advertising game.
Also, you will earn more money through PPC search engine marketing,
while you are sleep!
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Article Source: http://www.articlesbase.com/online-promotion-articles/
About the Author
Siripong R. or zMillionDollars is a recognized
authority on the subject of building super-profitable pay per click
campaigns. His website, www.iPayByClick.com,
provides a wealth of informative articles and resources on everything
you'll ever need to know about pay per click advertising. Free special
reports at: www.iPayByClick.com/free-report.