PPC Campaign Management – What is it &
How Does it Work?
Pay-per-click (PPC) advertising involves the
purchasing of sponsored links on different search engine results pages.
Many SEM agencies employ PPC campaign management to assist their
clients in getting more web traffic. PPC involves paying only when
someone clicks on your ad, bringing the viewer to your website.
There are many benefits of an SEM agency taking on
the responsibility of PPC campaign management:
- Speed: PPC listings can be launched much
quicker than organic SEO methods. Those in charge of PPC campaign
management will find that they don't have to wait for search engines'
spiders to perform an in-depth analysis of their website.
- Return on investment: SEM agencies will find
that it's easy to employ PPC campaign management, as it can be tracked
very easily and extensively. Various data including cost-per-conversion
can be reported to those in charge of PPC campaign management
efficiently and quickly.
- Reach: SEM agencies quite often turn to PPC
because it helps bring more traffic to their websites. In fact, PPC
campaign management is more even more helpful for those companies that
have very competitive search phrases.
- Experimenting: With PPC campaign management,
companies can experiment while researching potential search phrases.
This way, SEM agencies don't have to worry about optimizing the entire
site to test a phrase out—instead, they can turn to PPC campaign
So what's the downside of PPC campaign management?
The only two drawbacks are longevity and cost. Unfortunately, PPC
traffic will only last while you pay for it, unlike website
optimization. Furthermore, those PPC keywords or search phrases that
are particularly competitive will certainly be more expensive. However,
PPC campaign management can be particularly beneficial if you follow
the following tips:
- Consult with your SEM agency and begin with a
clear keyword strategy. Employ keyword analysis in order to help you
make the decision of which keywords to bid for with PPC and which ones
to optimize for.
- Experiment! As mentioned above, PPC campaign
management is particularly beneficial as it gives you the opportunity
to test out various keywords and search phrases.
While many see optimizing websites as the optimal
way to bring in more traffic, more and more SEM agencies are beginning
to appreciate the benefits of PPC campaign management.
Article Source: http://www.articlesbase.com/sem-articles/
About the Author
Parker elixir specializes in PPC Campaign
Management strategies for medium and small
businesses. He has developed many successful Internet marketing
initiatives for high-profile clients.