How To Quickly Improve Your Ppc Marketing Roi
PPC marketing as we know it has died. With the
large number of "Google Slaps" and the inability to effectively target
customers with any kind of laser accuracy, many people have decided to
give up on the strategy of PPC marketing. Until Facebook decided to set
up its PPC system and included demographic targeting as part of the
structure. The old rules of PPC still apply to a certain extent. You
have to do your keyword researches to zero in on active niches.
However, you now have the ability to search for groups and fan pages
directly related to these searches in order to further evaluate the
activity levels of these niches. There are dozens of ways to take
advantage of this powerful new system, but you can't completely give up
on the traditional avenues. Most people have forgotten the basics of
how to effectively do PPC marketing. Affiliate marketing through PPC
doesn't have to be dificult. If you can apply these four simple ideas
to your marketing efforts, you will start to see immediate gains in
your return on investment.
1) PPC marketing is all about position. That is
not news to anyone. But, what most people don't forget is just how much
difference there is in terms of clickthrough or CTR between the first
and fifth positions. Not surprisingly, it is a big one. The real
shocker though is the difference between position four and five.
Position 5 gets about .90% of CTR while position 4 gets 1.96%. That
means that raising your position by one can double your visitors. How
do you improve your position? One option is to pay more, but that
wouldn't make sense because you would just be paying more so the ROI
would not change. The best way would be to improve your ad relevancy.
That simply means writing ads that give your customers exactly what
they are searching for. If they want latex gloves, don't write an ad
about gloves in general.
2) After your position improves, your PPC
marketing efforts must be centered around your conversion rate. We
can't control what the product landing pages look like, so we need to
create our own pages that mimick the exact search terms used to return
our ads. That means being as specific as possible and creating laser
targeted content that lets customers know they have found the right
site. A simple jump from 1% to 2% is huge when you are dealing with
affiliate products that have a high payout. If you leverage unique
content and give them a personal recommendation as an "informed expert"
or "credible source", your conversions can't help but improve.
3) Getting and giving lifetime value with each
visitor is a critical part of successful PPC marketing campaigns. That
means that our custom pages must have a way to capture visitor info for
autoresponder campaigns at a later date. Once you have established
yourself as an authority with valuable content, your customers will
have no problem buying future products from you. Just imagine what it
could mean for your cashflow if you could get an average of $30 from
each contact on your list over the course of the year.
4) With demographic PPC marketing, Facebook has
obliterated one of the main causes of failure of PPC campaigns,
ineffective targeting of the niche market. That makes it much easier
for people to succeed with their PPC campaigns. Demographic targeting
laser focuses PPC markting campaigns to only appear on the Facebook
pages of people who are classified as part of their target market.
Marketers can select from a number of variables such as age, gender,
marital status, geographical location, hobbies and interests. Ads with
this level of targeting make copy writing a much easier process. Laser
targeted clicks that get people to your sales pages means potential
buyers that know exactly what they want and have a strong, documented
interest in your niche.
These basic concepts are more powerful than you
think. This all means nothing if you can't produce a large number of
targeted sites and their corresponding ads. Effective PPC marketing
campaigns and power marketers employ systems to efficiently spend their
time and maximize the leverage of their efforts. Be sure to look for
tools and other information that will hone your skills and make the
most of your investments.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
About the Author
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marketing to improve your profits. The internet has millions
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advantage of all of the resources available to you.