Pay Per Click (PPC)
PPC: Pay Per click
Pay Per click (PPC) is the most effective paid
method of Online advertising on keywords that describes the service or
product of the website which enables to list the site at the top of the
search engine results page (SERPs). The advertiser of the website
should pay to the host when the visitor clicks on the listing or the
advertisement which are displayed and connects the website. PPC is also
known as Pay Per Ranking, Pay Per Placement, and Pay Per Position. The
term "pay per click" means an amount will be paid by the advertiser
when the visitor clicks on the ad.
Pay Per click method of advertising on Internet is
a great way to drive targeted visitors to the website because the
advertiser pays only for the actual clicks to the site and it allows
getting maximum exposure, the advertiser can control and calculate the
amount that they want to spend on marketing campaign. The effectiveness
of the ad campaign (PPC) can be tracked clearly.
PPC ads are also known as sponsored listing, PPC
ads appear at the top, right or bottom of SERPs of search engines which
helps the visitors to visit the website immediately for the desired
keywords. Thus, the advantages of PPC are mentioned below.
Advantages of PPC:
Rapid Promotion: Since, the
initial investment for this promotional activity is less; PPC benefits
the new websites for immediate promotions and also to attain good
Easy Execution: The
PPC ads given go live and can be added, edited and deleted at anytime.
This is method of online advertisement can be implemented easily as PPC
doesn't require any modifications on the website. This is can be
executed easily drive quality traffic to the website.
Long term Value: As
the host charges the advertiser for every click to a site, PPC will
remain a constant cost for a business. Whereas, an optimization project
can provide a long term value after the initial work compared to PPC.
Visitors Tracking at Ease: Pay
Per Click makes it easy to track the response rate of the site, whereas
the, traditional offline advertising methods was difficult to track
whether the given advertisement is reaching the set target visitors.
PPC can maximize the marketing money because the advertiser is paying
only for quality leads that actually achieve the goal of the business.
Also it provides feedback instantly for the response received through
the ads and how many of those contacts are converting to sales. With
monthly metrics, we can see who is clicking on the ad and can update
the advertising strategy to maximize the results.
advertising bears few significant disadvantages, some of which are
discussed. A good PPC campaign can drive lots of targeted traffic to
the site but if the site doesn’t convert those visitors then it will be
a wasted expense. Bid inflation is also one of the disadvantages of
PPC, the bid based model can create risk in this advertising method.
Thirdly, PPC click fraud is an Internet crime that involves a person or
computer or computer program imitating a real person and clicking on
paid links without actually having any interest in the topic of the
links. Thorough campaign monitoring is vital if an advertiser is going
to detect, and receive compensate for PPC Click fraud.
Article Source: http://www.articlesbase.com/internet-marketing-articles/pay-per-click-ppc-935148.html
About the Author