PPC Management: the Structure and Its Process
PPC advertising is fast coming up of age. It is
one of the most sought after online promotional campaign. PPC
management is the process of managing your every bid for successful
generation of profitable leads. This involves clear cut procedures for
monitoring the conversion ratio of your site visitors besides keeping
the required checks on click-fraud practices. With a continuous
analysis of the ongoing PPC campaigns, one can get a clear picture of
the progress which further would help in suggesting necessary
improvements for the same. These are some of the concomitant processes
involved in the PPC management.
In a PPC Ads campaign, you are required to pay some amount for every
click that you receive through the searchers. And it’s based on the
bids that you have won for the specific keywords – you get your site
listed in “sponsored listing” at the first page of the search results
itself. The PPC campaign is designed solely to increase traffic and
finally increase ROI. Bidding gets competitive for the most sought
after keywords or the phrases. And its important to bid it wisely. A
Good PPC management service provider can do the same.
The process of PPC management comprises the following:
*PPC account setup: this can be done in any of the PPC search engines
such as Google, yahoo, MSN, etc.
*PPC keyword research: Keywords and key phrases form the basis of PPC
management. With an extensive PPC keyword research one gets a fair idea
of which is the most sought after keywords/key phrases. The keyword
research is also about getting your own list of keywords that you deem
right – the one which can ultimately help you connect with your
potential customers. There are various advanced PPC keyword tools such
as Google Ad words keyword tools. Keyword discovers, word tracker and
overture keyword selector tools are some of the most used keywords
*Creative Ads development: Your site getting listed in sponsored
listing will not make any sense if you don't have a good Ad. Reason –
others will have the same. So this is another important part of the PPC
management since its through this Ad content that you would finally
communicate. A good, creative Ad can make the difference to captivate
the searchers to click on your site rather than scores beside you.
*PPC bid management: You certainly wouldn't like to pay more for
something that doesn't pay back. In fact PPC bid management is all
about that. It helps you bid intelligibly for specific keywords. It
also helps you balance various costs among terms, Ads and campaigns.
The whole idea behind PPC bid management is to bring a balance between
optimum keyword ad placement and the cost per click.
*Landing page identification: Landing page is the page where the user
will be transferred to once they click your Ad. And this is the key
factor that actually decides the conversion rates of your visitors into
potential customers. It is important to connect with your visitors and
try to convince them why they did the right thing by clicking your Ad.
You will have just seconds to convince the same. Hence A good Landing
page – that can enrich the visitors Internet experience can probably
interest them to give thoughts about the reliability of your site and
sticking to it for a little longer duration.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
company India: Sanjeev Pandey is associated with kneoteric
per click services, internet marketing, seo services related