PPC Advertising for Increase Traffic, Leads and
One tool that is causing internet marketing
popularity is PPC advertising. PPC stands for Pay Per Click - a popular
advertising technique on the Internet. Found on websites, advertising
networks, and especially on search engines, PPC advertising involves
sponsored links that are typically in the form of text ads.
In essence, PPC advertising is all about bidding for the top or leading
position on search engine results and listings. Advertisers do this by
buying or bidding on keyword phrases that are relevant to their
products or services - the higher the bid, the higher the spot on the
search results, the more the people will find the ad (and click on it)
to go to their websites. Advertisers would then pay the bidding price
every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)
Here are the benefits of PPC advertising are:
1. With PPC advertising you need not be a genius in computer and
technology to be able to run this ad campaign.
2. PPC Advertising make immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search
engines. You can still always choose PPC advertising.
5. You can make use any PPC advertising search engine available.
6. With PPC Advertising you can type in any keyword you like.
How exactly PPC advertising can increase traffic, leads and sales?
Pre-qualified traffic. PPC advertising leads your customers to you for
a lesser cost.
Instant exposure, immediate profits. PPC advertising search engines
enable you to get your desired results fast.
Consistent top listings. This is to get your website on top of the
sponsored search results for free.
PPC advertising enables advertisers to control their advertising
campaigns. Advertisers have effectively targeted their audience and set
their own price per click. PPC advertising networks provide the
platform to identify the desired audience by geographic setting, topic
Tools are provided by the networks to check how the pay per click limit
is working for a certain advertiser. Of course, if the advertiser made
the highest bid, the better chances the ad will be seen in the search
engine. These networks too provide protection for the advertisers
against click fraud. This advertising set-up allows advertisers to set
a daily budget for his ads, thus, less spending for unnecessary clicks.
Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases.
Then, write the ad creatively but straightforward. Good thing if your
product or service will not disappoint those that are relying on your
ad's promise - but what if it did otherwise?
More and more advertisers have been using PPC advertising and it will
continue to grow faster than any online advertising techniques. From
revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per
click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue
in the years to come. For advertisers, this means increase revenues
with fewer advertising expenses, savings, more sales, good return of
investment (ROI) and effective ad campaigns in the days to come.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
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