Ending The Ppc Vs. Article Marketing Debate
For website owners and promoters, the biggest
debate typically centers on the method of advertising that will be the
most effective. The two biggest players in the market today are article
marketing and PPC, or Pay Per Click, advertising. Each works in a
completely different manner, and each is shown to generate results. The
question, however, is which method offers the most return on investment
for your marketing dollars and which is truly the most effective in the
Breaking Down PPC
To understand PPC advertising more fully, you have
to understand how it really works. Essentially, you are placing links
on websites or even search engines and paying each time a user clicks
that link. You can pay anywhere from a fraction of a cent to a few
cents per click, but the general understanding is that the more you pay
the more prominently your link will be displayed.
When you enter a search into Google, you will see
two different sets of results. Organic results are listed in the main
body of the page. These are relevant pages that come up based solely on
content quality. To the right of the page is a column labeled Paid
Results. These are pay per click sites, and Google is going to list
them in the order of which one pays them the most revenue per click.
On the surface, this means a top listing and more
clicks, provided you are willing to pay more, right? Well, yes and no.
These links are certainly not the most commonly clicked on the page,
and many users have found themselves directed to enough sites that do
not provide relevance that they are hesitant to use that area of the
page at all.
None of this is to say, of course, that Pay Per
Click advertising doesn't work. Of course it works, which is why it has
remained a competitive form of promotion for such a long period of
time. PPC can help you get instant page hits and instant visitors, and
when your ads are put in the right places it can even help you gain
When your site is relatively new or your brand has
not been established, PPC links can help provide familiarity with your
name and can help generate a small return on investment quickly. The
question for many, however, is how to turn these clicks into paying
transactions for the site and how to keep up a successful PPC campaign
over time without exhausting the budget. PPC advertisements are only
available as long as you are still paying for them, and competing with
bots that generate clicks can end up costing you money for site hits
that were never capable of turning into sales.
The Verdict- PPC advertising has its place in the
marketing world. Instant results can provide increased search rankings
at a decent rate, and the advertising can let you see what types of
websites can place ads that will generate sales. This can be great for
figuring out your key demographic and where to advertise in the long
run. Essentially, PPC is a great short term solution.
Breaking Down Article Marketing
Article marketing works through SEO, or search
engine optimization. Essentially, this means creating articles with the
right words, phrases, and intent to help you generate traffic over
time. Strategically placed keywords help readers search for your
articles, while the content serves to answer common questions, solve
problems, and generally provide benefit for your readers.
Where article marketing really shines is that
these articles will remain in directories indefinitely, while PPC ads
must be continually paid for. However many quality articles you put out
there is how many backlinks you will have directing visitors to your
site. Equally important is the fact that repeated article submissions
are likely to be picked up by the same readers, helping you to
establish yourself and your site as experts in the field. This
generates more interest, more clicks, and more sales overall.
Another benefit to article marketing is that it is
heavily favored by search engines. When you search any term or phrase
in a leading search engine, you will find that favor is always given to
relevant sites. Search engines tend to deem articles with quality
content as more trustworthy than pay per click sites, helping you to
reach the top page of the results much more easily.
Article marketing is not without drawbacks,
however, and it is not the perfect system in every way. While article
marketing will lead to higher returns overall, provided you are
offering quality, well written content, it is not an instant fix. If
you created your website today and post articles tomorrow, it can be
weeks or even months before you start to see higher traffic and
revenues based on your articles. While the returns are certainly apt to
be higher than with a PPC marketing campaign, you are going to find
that it simply takes time for readers to find your articles, move them
up in the search ranks, and bring in new traffic.
The Verdict- SEO article marketing is certainly
more cost effective, with the price paid for quality articles being a
one-time cost that can generate traffic for an indefinite period of
time. With that said, however, there is still a need to produce new
articles and new content frequently in order to keep seeing an
increase. Overall, however, the costs are still much lower compared to
the returns. Article marketing is a slower method of generating
traffic, but it provides organic results that the search engines like,
and over time it can provide the boost your site needs to be on top
while also offering a higher number of page hit to sale conversions.
Ultimately, the debate between PPC and article
marketing is one that is likely to wage on well into the future.
Attempts to end it by providing a look at both sides shows that there
truly is some benefit to using each method. Article marketing seems to
have the clear advantage over time, but for site owners who need an
instant return just to stay afloat, there is no denying that PPC can
offer faster results.
By the time your company is established, however,
PPC seems to grow out of favor quickly, creating a system where you pay
more per customer overall. A single article can generate numerous
clicks at a high conversion rate, while PPC advertising often requires
hundreds or even thousands of clicks before you get a single sale. For
many businesses, PPC is a great way to figure out statistics and
demographics, but article marketing remains the preferred method for
generating sales, search engine results, and long term traffic.
Article Source: http://www.articlesbase.com/seo-articles/
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