Essentials of a PPC Campaign for an E commerce
PPC or pay per click forms the crux of an e
commerce website. It is absolutely necessary to have well managed pay
per click campaign right from the onset of the online marketing
Through a pay per click campaign, you are
permitted to place your campaign's advertisements on the search engine
and bid for your keyword accordingly. You do need to set up an ad words
account in order to operate and run your PPC campaign on the search
The adwords you use in your PPC Campaign are
keywords of your website.
Using these keywords you have to make PPC
advertisement which are then visible on the search engine pages. Most
vital at this juncture is to use good quality keywords and
advertisements which are highly relevant. It is through these key words
your PPC campaign will enjoy increase traffic and sales.
Before you begin to place advertisements, it is
essential to thoroughly brief yourself with the rules and regulations
regarding the advertisements and the campaign. Also, you do need to get
them approved before launching the PPC campaign.
Bidding for keywords is essential which again
depends upon the type of competition your keywords face. Highly
competitive keywords are priced higher than those facing lower
competition. It is important to earn revenue through your
advertisements but they necessarily need not be highly bid ones. The
clicks and traffic your advertisement attracts is the vital factor in
determining the revenue earned through them. At times low bid keywords
also generate more revenue as their click rate is higher.
Another crucial criteria being the look and feel
of your landing page which has to be user friendly and appealing enough
to the customer. Any customer who arrives at your site by clicking
through a PPC ad is a potential customer. Hence, it is important for
the client to find accurate and relevant information related to his
requirement ensuring a conversion or sale. At this point if you find
the landing page not appealing enough, you could always go for
enhancing the look and feel of it ensuring increase in conversion rates.
The best feature of the PPC Campaign is the
feasibility to track and monitor the entire campaign as frequently as
required. Through this, you are in position to bid for keywords in a
better way. At the same time you enjoy the freedom to start or halt
your PPC campaign at any time you wish for whatever reasons. You can
also begin your paused campaign at suitable and convenient time.
The monitoring feature provides you with the added
advantage of using your keywords in a better manner. You can also
ascertain how your competitor's campaign is functioning and adjust your
Similarly the rank your website enjoys is equally
crucial. The rank is determined at which position does your site appear
when a relevant keyword is typed in the search engine. The site
position determines the user's accessibility to your site.
The PPC campaign can be set up by the business
owner. But its regular monitoring and tracking is not always feasible
considering other aspects of business equally require due supervision
and attention. Keeping in mind, these factors, entrusting the task of
setting up and managing a PPC Campaign to a well established PPC
Consulting company and service provider proves to be an ideal way out.
In case you are on a look out for a reputed PPC
Consultants or Management services you need to check them out on the
following factors –
- Dedicated Account Manager
- Regular Monitoring of new as well existing
- Assurance of Relevant Website Traffic
- Improved ROI
- Support and Guidance throughout the campaign
- Timely and Effective Campaign management
- Offer apt Business Advice and solutions
catering to increase in business
For setting up a potential and relatively new
sales channel through the medium of Internet, you do realize it is
essential to entrust the task of setting up as well as managing the PPC
Campaign to professional PPC experts and firms.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Wish to set up and manage your PPC campaign in the
best possible way?
You do need to have enough knowledge and guidance
on the entire set up and running of the PPC Campaign. It would be a
good decision if you entrust the entire task to a well established PPC
Consultant who can assure of a highly successful PPC campaign.