What Search Engine Optimization Services Do you
optimization Services are a vital part of online
marketing. As an Internet business owner, one of the most important
things that you need to do is get people to surf through your site so
that they see what you have to offer and, hopefully, buy your products
or services. Since the most common way that Internet surfers use to
look for the information on products or services is a search engine,
then it is to your advantage to “convince” the search engine that your
site is responsive to the needs of the searcher based on the keywords
that he enters into it. To do this, you need to optimize your website,
either by yourself or through a SEO Consultant who is equipped to
provide your site with various search engine optimization services.
What search engine optimization services you will need will really
depend on the needs of your website. There are several factors that you
need to consider in determining your search engine optimization
services requirements, including:
• Level of competition
If you are competing against a relatively small number of businesses,
then your search engine optimization services requirements will not be
so extensive. However, if your products or services are offered by
hundreds of thousands of other Internet-based businesses, then you are
going to have to avail of quite a number of search engine optimization
services in order to rise above the crowd. This concept is nothing new;
even in the brick-and-mortar world, the level of investment and
intensity of advertising and promotions is dependent on how many
businesses are competing in the marketplace.
• Keyword Popularity and Competition
Search engines operate on keywords, and search engine optimization
services focus on these. Search engines utilize automated “spiderbots”
that “crawl” through your site to get the keyword statistical data that
is the main basis for evaluating its relevance viz. the said keywords.
The higher the relevance of your website, the higher in the search
engine’s list of keyword-responsive sites it will be. The intensity of
search engine optimization services requirements will depend on the
level of competition of that keywords that your website is aiming to
rank for. For example, if your website is responsive to “book”, your
search engine optimization services needs will obviously be more
extensive than if your website was responsive to the keyword
• Actual utility of your website
If your website is a single product or service website, you will need a
lot of search engine optimization services in order to drive as much of
your addressable market to your site. Statistically speaking, your
relative success rate will more or less remain the same and it will
probably be low so the trick is to make it up in volume. For example,
if your success rate also known as conversion rate is 5% and only 100
visitors go to your site, then you will probably only get 5 customers.
If your break even target is 100 customers, then you will have to
convince 2,000 people to visit your site. If, on the other hand, your
website offers a variety of products and services, your success rate
will probably be higher, which means you need less visitors which, in
turn, means your search engine optimization services needs will be less.
What kinds of search engine optimization services are available? There
are several, actually, but the most common ones are:
• Homepage optimization
This is one of the most common search engine optimization services
available. In this service, the text of your homepage is embedded with
the keywords that your website is responsive to. What’s more, the HTML
program itself is embedded with keywords in the meta-tag portion, or
that area in the program that contains remarks and does not appear in
the homepage itself. It is always good to optimize your homepage
because this is mostly what the search engine “spiderbot” “sees” when
crawling through your website.
• Link popularity analysis
One strategy to optimize your website is to get the links to your site
embedded in popular websites so that when visitors go to that site,
they also get to see the links to yours and, hopefully, click on them.
You can accomplish this in two ways: buy ad space in the popular
websites or offer to exchange link space. Either way, you will need to
analyze the popularity of the candidate popular website by via link
popularity analysis, which is one of the search engine optimization
services that SEO firms or individuals offer.
• Website promotion tools
As mentioned earlier, you can promote your site via links to popular
websites which, incidentally, rank high in the search engines. These
strategies are part of an SEO firm’s website promotion tools and form
part and parcel of the search engine optimization services they provide.
The list of search engine optimization services that SEO companies
provide changes over time. Remember that your website is not the only
one that undergoes optimization, and that there is absolutely only one
position for each of the Top 50 ranking for each search engine. Your
website may be number one today, but as your competition avails of
better search engine optimization services, you may be dislodged
tomorrow, so you will always need to search for even better search
engine optimization services to regain the top position. SEO companies
and individuals themselves will also need to find ways and means to
offer better search engine optimization services so that they can
continue to justify their existence.
In selecting an SEO consultant, be sure to look at its clients and see
how popular they are. It’s the best way for you to find out if their search engine
optimization services are effective and if they are
constantly improving them.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Moe Tamani is an expert in SEO consulting
with the leading US based SEO Company.