Promoting Your Product Thru PPC
Resulting thru pay-per-click (PPC) way of
advertisements has its own advantages and disadvantages or does it
really conveys that PPC ads will help the business grow?
We all know that traditional advertising is
heading into multiple proposition because of long procedure and
expensive services thru newspapers, magazines, tv commercials and other
traditional advertising platform. But there is a different approach now
that businessmen can utilize to bring their services closer to the
people and that is through internet marketing (IM).
One of the most popular and easier tool for IM is
PPC advertising which is a technique used in search engine marketing
that requires one to pay a fee every time someone clicks an ad on your
website. Usually this placement is done through a bidding process. If
you are a top bidder for your keywords/phrases, you are sure to be on
the number one spot on all search engines. Just be sure of the
effectiveness of your ad copy to get the most number of clicks you need
for your business.
Here are the advantages of PPC advertising:
1. You don't not be computer literate to be able
to run this ad campaign.
2. Quick results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search
engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Disadvantages of PPC advertising:
1. Need to pay search engines for PPC campaign as
per affordable price
2. Pay for each click received by your website. At times, visitors are
just competitors or people playing pranks on search engines. This
hassle wastes money you put in to this advertising.
3. Unable to pay the relevant fees in the search engine required for
your website will be terminated in the paid listings.
4. This advertising can only be used temporarily because it is
difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time,
therefore, this should be stopped after an ad campaign.
But how exactly PPC works in terms of traffic,
leads and sales?
Strategically PRE-QUALIFIED topic that generate
All visitors of your website are already considered as a qualified
consumer or buyer of your product. PPC advertising leads your customers
to you for a lesser cost.
INSTANT EXPOSURE and IMMEDIATE PROFITS.
PPC search engines enable you to get your desired results fast. They
will have your website live within just a few hours which means
immediate increase in sale.
CONSISTENT TOP LISTINGS as per keyword tactic.
This is to get your website on top of the sponsored search results for
free. You just have to choose the keywords related to your site and
business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control
their advertising campaigns. Advertisers have effectively targeted
their audience and set their own price per click. PPC advertising
networks provide the platform to identify the desired audience by
geographic setting, topic and industry. These networks have a list of
websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how
the pay per click limit is working for a certain advertiser. If its
still competitive, would it be even listed among the paid search lists
or does it generate sales? Of course, if the advertiser made the
highest bid, the better chances the ad will be seen in the search
engine. These networks too provide protection for the advertisers
against click fraud. This advertising set-up allows advertisers to set
a daily budget for his ads, thus, less spending for unnecessary clicks.
Advertiser will never go over his budget.
In PPC advertising, what are important are the
keywords and phrases. You have to select at least ten "very specific"
keywords that would give you the best traffic in the search. Then,
write the ad creatively but straightforward. Tell the truth about your
product or service and do not lie. Good thing if your product or
service will not disappoint those that are relying on your ad's promise
- but what if it did otherwise? Important too is the clarity of the ad.
Do not use very vague languages. Include important details like the
You should also remember to budget your bids. Do
not go overbidding because you will only lose your money and do not go
so low that your ads will never get the chance to show up. Check your
profit against your spending. If you see no progress then most likely
you have to drop your ad campaign.
More and more advertisers have been using PPC
advertising and it will continue to grow faster than any online
advertising techniques. From revenues of $2.6 billion in 2004 to $5.5
billion in 2009, cost per click will dramatically increase its service
PPC advertising is substantially growing and will
continue to grow in the years to come which means increase in revenues
with fewer advertising expenses, savings, more sales and good return of
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
About the Author
Pedro is very much interested in arts,
architecture, e-commerce,marketing and blogging.
Visit me @ xtrimdiscovery.blogspot.com
visit : http://www.simplyrichsg.com/pmt (rich singaporean story)
visit : http://www.dreampasture.com (internet millionare coach)