How to Get Maximum ROI From Your PPC Campaigns
In this article I will cover the Pay Per Click, I
will describe how to optimize you PPC Campaigns and how to maximize
your ROI. Pay per click (PPC) is a form of advertising. You come across
this advertising form on advertising networks and search engines. PPC
ads, which appear as links are also known as Sponsored ads or Sponsored
links. The sponsored ads or links appear just beside the organic
results on search engine results-pages. In some search Engines the PPC
ads also appear on top of the search results.
PPC ads not only appear on the search results but they also appear in
Search Engine Content Networks.
PPC ads are undeniably the best and easiest way of steering traffic to
a website with the help of pay per click search engines. This
exceptional marketing/promotional tool, in fact, is being widely used
by various product/service providers to boost sales and achieve
The most practical (and yet economical) form of advertising,
Pay-per-click advertising involves listing a website by selecting
appropriate keywords (these can be words or phrases) that refer to the
product or service one is marketing. Since, keywords are of utmost
importance in PPC advertising, a definite keyword-strategizing (rather
optimizing) is involved in the whole process. Only a thorough
optimizing will ensure that the chosen keyword/phrase matches with the
search words/terms used by the advertiser‚€™s target audience when
looking for this particular product/service. It is basically this
aspect of PPC advertising that places it ahead of other advertising
media better promoting the products/services, giving good publicity and
assuring the advertisers better returns on investment.
PPC Requirements and Bidding Strategy
As an advertiser, you bid for each keyword (based on a
keyword-optimizing strategy). The higher your bid amount, the better is
the positioning of your Sponsored ad. And as the name implies, the
advertiser pays-per-click, you pay the bid amount to the ad hosting
network/search engine/website only when a user clicks on your ad-link
to open your website. This is really interesting considering the fact
that a considerably large segment of your prospective clients notice
your products/services and is a sort of assurance of good returns on
Bid-amounts for keywords, i.e., the amount you need to pay per click
vary depending on the search engine; the minimum amount can be anything
between USD 0.01 and USD 0.50 and even more depending on the
competitiveness of the keywords. In order to maximize your ROI you need
to keep monitoring the keyword performance by utilizing the tools
available with providers. Google offers excellent tool to monitor the
keyword performance and when combined with Google Analytics it can
provide a comprehensive report on your keywords.
Next is the amount of bid on each keyword. You should bid maximum to
keep your ad appearing on the top of the list. However the maximum bid
on each budget is determined by your budget limit.
Time of ad display also plays important role in your ROI. For instance
there are certain services which are more access by people in weekends
so you would like to run PPC campaigns specifically for weekends.
You should get rid of non-performing keywords as they add no value to
Some of the prominent PPC search engines are Google AdWords, Microsoft
adCenter, Miva, Yahoo! Search Marketing. There are also a number of
other PPC providers who specializes in different domains.
Visit http://www.SwamiSEO.co.uk/ppc.php for more information in PPC.
Recommended Reading PPC Resources http://www.SwamiSEO.co.uk
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
About the Author
Jamie Wagers is a freelance writer. She has been
writing online articles on various topics since 2003. She provides
SEO consultancy to SwamiSEO http://www.SwamiSEO.co.uk.