PPC Bid Management
PPC Bid Management:
Gaining ever more popularity, Internet Marketing has established itself
as a cost-effective and profitable means of marketing. One of
marketing, PPC or Pay Per Click, has seen tremendous growth as a superb
way to advertise. Using keywords and phrases, a PPC advertiser pays
only for actual clicks on their link. Search engines that offer PPC
advertising include Overture, Google Adwords, Search
Yahoo and Miva; offering top positions to
sponsored listings. High bidders purchase their position in the search
engine results. When a visitor clicks on the link
the bidder pays the amount that they bid on as a pay per click fee.
There are times when PPC can become costly and time-consuming. But if
PPC advertiser uses the proper steps they will see profits in this
fresh new advertising medium. This is when you need to understand PPC
It is the keyword or phrase searches that are essential. Google or
Yahoo then provides search results and instantly there will be a
long list of finds with the appropriate keyword or phrases.
The very first or top link seen is the PPC advertiser that had the
highest bid for that keyword. This method saves because advertisers
only pay for clicks.
Bid management for PPC requires that the advertiser identifys a maximum
cost per clic (CPC) they can afford. CPC will vary from time to time
and from search engine to search engine. The
maximum is considered the average. Maximum CPC is measures by averaging
current bid costs (between $.25 to $5.00) to the actual rate of
visitors and you may adjust the CPC accordingly.
To start the bidding process, you will need to know what bidding
strategy to use according to what search engine your are working with.
PPC systesm vary according to the search engine. So it is a good idea to
identify different bids for the same keyword/phrases within
various search engines.
It may behoove an advertiser not to bid for the top
position because it could become very expensive and surfers may try
different search variations before actually finding one that fits their
preferences. Bidding for the 5th spot would be a good start and then
work up in time.
If initial bidding has been established and things are going well, then
it is time to develop your own strategy for
bidding. Track which sites are bringing in the most results and what
the rankings of your PPC is. This will result in an informed decision
as to where an advertiser would like to see their ad.
A bid gap make develop. This is when there is a
noticable price increase just to move up one spot in the PPC
rankings. Take advantage of any bid gaps by
filling them in. Sometimes there are keywords that have
less value to certain bidders. Use caution when bidding. It is easy to
over bid these keywords.
Managing bids with PPC for the promotion of your site is only successful
if you take the time to build numerous lists within numerous
search engines. This is the way to reap the most value out of your
Tools to Manage Your Bidding
For optimum results, advertisers may want to use PPC bid
management tools. There are two types: 1) Web based services
that are a monthy subscription and 2) PC based. PC based are purchased
These PPC bid management tools actually
monitor keywords/phrases and search engines and
compare them in relation to your cost per click. This assists
advertisers to determine their ROI or return on investment.
These tools may include features such as monitoring competitor's bids,
create reports, and interface with a number of PPC engines. These
features can be beneficial for users have a large number of keywords
throughout several engines.
Bid management tools ae also ideal for the proper promotion of
companies online. It is an excellent way to market goods and services,
and, also, reach as many customers and
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Article Source: http://www.articlesbase.com/internet-marketing-articles/ppc-bid-management-263039.html
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