PPC Search Engine
PPC Basics: Your guide to PPC search engines and
You’ve probably heard a lot about PPC and you want to know what exactly
PPC is and how PPC can help you? We’re going to attempt to provide the
answer to the first part of that question here but the second part is
some thing that you will find elsewhere in another article.
PPC stands for Pay per click. Pay per click is an internet marketing
tool that allows you to make money by carrying another person’s banner
on your site or gives you the option of putting in an advertisement of
your own onto someone else’s website or search engine.
Pay per click advertising on search engines gives one the option of
choosing keywords that you would like your site to appear for when a
search is performed. For example, If you are a shoe manufacturer then
you would want that your site should appear on the page when someone
types in the keyword “Shoes”.
As a customer you decide how much you are willing to pay each time a
person clicks on the search results. The more you are willing to pay
per click, the higher your site will appear in the results for the
keywords that you choose.
There are a lot of pay per click search engines and an equally large
number of people who have adopted Pay per click search engine
advertising. If you want to get ahead in the race you are going to have
to do some research and pay top dollar to the Pay per click search
engine advertising firm.
Generally, the larger the pay per click search engine, the more you
will have to bid to get to the top for your keywords. This is why it is
worth investigating different search engines to find what it would cost
to bid on the keywords of your choice and how much traffic these
keywords are likely to draw.
The biggest PPC services providers are Yahoo, Google, Overture,
although Google is not a PPC search engine but Google providing PPC
services in the form of text and ADD boxes which can be seen at right
of the search result. And these all are part of other sites PPC
There a number of other search engines out there and although these
search engines are not as popular as Google, they generally offer one
advantage. Usually these search engines have lower costs per click for
a keyword than the larger search engines.
In addition to the general pay per click search engines, with a little
effort you may also be able to find thematic search engines that serve
your industry or specifically cater to your target audience.
There is one more point which is worthy to keep in mind that never go
for big investment to your PPC Campaign just start from a low budget
and absorb how PPC Campaign is performing for you to get traffic and
what percent of traffic is converting in your paying customers.
Before entering into any kind of a deal with a pay per click search
engine, be sure that you have the answer to the following questions:
• What is the magnitude of searches being performed by the search
engine on a monthly basis?
• Who are the major search partners or affiliates that the search
• What is the magnitude of searches that the affiliate or search
partner generating per month?
• Is it necessary for you to agree to have your advertisement be hosted
by all the affiliates as well?
• Does the search engine guarantee fraudulent check mechanisms?
• How can a fraudulent clicks report be filed?
• How do you ensure proper accounting?
Once you are assured that the Pay per click search engine is actually
working in your favor you can take up the option of Pay per click
advertising. Once you find the right pay per click search engine
advertising programme you will see your business soar. How? That’ an
entirely different article altogether!
Article Source: http://www.articlesbase.com/seo-articles/ppc-search-engine-249631.html
About the Author
Ppcjohn is a senior PPC Consultant with Thagodz a PPC
Search Engine, Columbia based internet marketing company
specializing in PPC Search Engine Advertising and Marketing.