Hiring a SEO Company or PPC Marketing? The Slam
Despite the differences, search engine
optimization (SEO) and PPC campaigns have one thing in common: they are
both keyword driven. Both the processes require investment and both are
effective mediums of creating online presence.
In the recent times, we have seen the click cost increasing. As a
result there are many companies who had invested in PPC marketing
campaigns are looking at other options. One such option is hiring an
SEO company to enhance their online marketing portfolio. This will help
them to reduce the advertising investment and also increase their
There have been many cases of click fraud in the recent past, which has
led to the increase on the PPC costs. Hence, slowly more and more
businesses and marketing companies are moving towards the search engine
optimization medium to fulfill their online marketing needs. But the
evaluation process remains the same for choosing a SEO company, which
is through cost per click.
One of the most important things to note is that an online promotional
campaign created by a reputed SEO company will always provide a lower
cost per click than the PPC and this stands true for any industry.
The critical difference between the two lies in the advertising
investment that a business or a company will have to undertake.
Although both hiring an SEO company and creating a PPC campaign have
their merits and demerits, going organic also called natural SEO is by
far the best choice. Organic or natural SEO is the result of the work
an SEO services company because the ranking is not dependant on paid
To judge the difference and the impact they have on the advertising
costs, we will take a look at PPC and search engine optimization
There is one common factor that binds PPC campaigns to other avenues of
advertising like billboards, print ads, television etc. All of them
create a public awareness and remain in public view as long as the
advertisements are on. Which basically means that as long as you pay
for them, you advertisement will be on air and the moment you stop the
investment, you will be off air and consumers normally have a
short-term memory. So there goes your visibility.
It stands true for PPC as well as a print advertisement. In a PPC, once
you stop paying, your advertisements will not appear on the search
engines and this means there will be no more traffic. So you will end
up losing all the exposure and all the graphs, charts and traffic
reports from PPC campaigns will suddenly become useless.
This means that you need to figure out your average cost per click in a
PPC campaign as everything us happening in real time. A PPC campaign
can begin almost instantly. The moment you make your investment, your
campaign will start and the moment you cut down on your investment or
stoop paying, the PPC campaign will end instantly. This is a clear
Search Engine Optimization
We mentioned earlier that more and more businesses are looking at using
services of a SEO company because it comes across as a sound investment
and it doesnt happen in real time.
Search engine optimization as compared to a PPC campaign doesnt have
any clear delineation as far as deriving benefit from the campaign is
concerned. In a search engine optimization process, there is no end.
If you have invested in a SEO company to carry out search engine
optimization services, you can stop your investment after the SEO
campaign and it will not affect your visibility. The SEO campaign will
still generate revenue and get traffic to your website, long after it
has been executed.
The impact of the search engine optimization campaign is not dependent
on whether you keep the SEO company or not for long-term but the
distinct advantage will definitely be long-term and can extend to a
year or even more.
Quitting in the middle of a SEO campaign is not recommended as it may
be detrimental for the growth of the business but you can always cut
down on your SEO marketing spend. If on a low budget, you can derive
several benefits through search engine optimization.
This is the sole reason why going organic with a SEO company is
preferred to the PPC campaign because it enhances the ROI on a
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Moe Tamani is a consultant with leading Dallas SEO Services
company and his expertise includes
Organic SEO and other innovative marketing techniques.