SEO or PPC - Which Marketing Campaign Is Best For
Your Online Business?
Before you get started with the Search Engines you
should decide which of the two major Search Engine marketing strategies
will work best for your site. This will help you to stay on track and
not waste a lot of time needlessly.
The 2 major Search Engine marketing strategies that exist today are SEO
(search engine optimization) and PPC (pay-per-click). You should know
and understand that these two methods are very different from one
another. This will help you to be better enabled to decide which one is
right for you and your web site. Of course, part of this decision will
depend upon what your web site is like.
One of the main reasons why it is difficult to decide which of these 2
strategies is best for your site lies in understanding why you cannot
use both of these methods. In reality, there really is no reason why
you cannot use both of these methods. In fact, it is encouraged to use
both strategies because PPC can work well with any SEO plan.
By using PPC you can help users become more familiar with your web
site. Once these users become use to seeing your web site they will
stick around. Plus, the more often that visitors come to your site, the
better the Search Engines will like your site. This is one of the many
reasons why it is so important to try to get as many people as possible
to visit your site.
If you take some time to read about the pros and cons of both SEO and
PPC then you can decide for yourself which strategy will work best for
your web site. Since Search Engine traffic is still the best way to get
targeted traffic to your web site, a lot of marketers are still going
to do battle with Search Engine optimization.
You should understand that PPC is a form of text-based advertising on a
Search Engine. Whenever you use PPC you will be charged per click
whenever a visitor clicks on your ad to enter your web site. You will
have to bid money in order to be listed first. In actuality, this is
the same as sponsored listings.
On the other hand, SEO is an attempt to alter how you rank in the
Search Engines by looking at factors such as link popularity and Page
Rank. The rankings that you achieve through SEO will appear on the
Search Engines' main results pages, not in the box where the PPC links
appear. A lot of people like this method because it is free, yet you
will have to invest your time here.
Now that you know what is involved in each method, you are probably
wondering how you can tell which method is better. Unfortunately, you
really cannot say that one method is better than the other because each
of these methods serves a different purpose. Usually you will be able
to see that one method will be a better fit for your web site though.
Here are some pointers to help you make an educated decision for your
If you are in search of stability and predictability then you will find
this with PPC. You may think that this is going to cost you a fortune,
but this really is not true. The stability and low cost are what makes
this method so popular. In fact, most web site owners will try PPC
before working with SEO because your site can rank high without doing
all of the tedious work that is involved in SEO (i.e. finding link
partners, posting links, etc.). As long as you have some money that you
can invest in your web site then you can rank wherever you want with
PPC. Another advantage to PPC is that your site will be listed when you
add it, not whenever a Search Engine gets around to finding it.
Unfortunately this is a very competitive market and CPCs (costs per
click) are constantly increasing. This is because it works like an
auction wherein the more people there the higher the price will be.
On the other hand, SEO can be done for free. Unfortunately the traffic
will be unpredictable since you constantly have to guess, adapt and
change your strategies. This is important to understand because you
could rank in the top 10 one month and then fall out of the top 10 the
next month, thus loosing some important income. You also need to
realize that SEO is slower than PPC because Search Engines only update
about once a month.
If you are still finding this a difficult decision to make you should
think about whether or not you have money to spend. If you do have some
money then go for PPC because it will have faster results. If your
budget is tight then go for SEO because all you will need to invest
here is your time. The best thing would be to use both SEO and PPC at
the same time aiming for different keywords with PPC than you are using
Needless to say, while people are constantly looking for new, unique
ways in which they can bring more traffic to their web site, the SEO
industry will continue to grow. Nevertheless, it is still important to
understand what PPC advertising is. Once you have a thorough
understanding of both SEO and PPC you will be able to decide upon the
best Search Engine strategy for your site.
Article Source: http://www.articlesbase.com/affiliate-programs-articles/
About the Author
For fast, higher rankings of your website visit learn SEO
basics or search
engine placement package today. Chris Taylor - Catdynamics.com