10 Facts You Should Know About PPC Advertising
Before you get yourself into the Pay Per Click
(PPC) advertising venture, understand that there are 10 important
things that you should know so you won't get stuck in an advertising
mess including wasting a lot of your time and money.
1. Landing Page. You should create a specific
landing page for every PPC campaign. Don't combine the products or
services that your business is providing into just one landing page or
even making your home page as your landing page.
2. Keyword Layout. To uncover the best arrangement
of words, experiment with the keyword placement of your PPC ad. Try all
possible line arrangements and take note of your click-thru rates, as
well as, analyze whether your conversion rates remain the same or have
3. Call to Action. Constantly utilize a call to to
action like 'click here', 'start now', 'join now', 'learn more', and
'don't miss out' to prompt your readers to click on your Pay Per Click
ad, rather than letting your potential buyers advance to the next
advertisement to see if it might provide something better.
4. Pay Attention. Monitor your PPC campaigns
daily. There are many cases that your PPC advertising platform will
freeze your campaign ads for a variety of reasons. For example, Google
will stop ads that are 'underperforming'. Pay close attention to your
campaign and make changes when necessary to make sure all of your
adverts stay active and make a lot of impressions.
5. Trademarked Names. Avoid using trademarked
names like 'Ebay', 'Amazon', or 'Walmart' with Google Ad Words since
these names could get you in trouble and even an Ad Words account
suspension. Worst, you could be prosecuted for using these trademarks
6. Conversion and Traffic. Create a balance
between convertibility and traffic levels on your PPC campaign. Does a
free trial of the product or service get you a high conversion rate but
low sales? Or you fancy a lower conversion rate but higher sales from
sincere buyers? It's your choice.
7. Contextual Advertising. Contextual advertising
programs permit you to choose where your PPC ads will be published.
Particularly if you notice an unusually high click-thru rate with the
content network, or a low conversion rate, capitalize on this program.
8. Bid Higher. Getting your PPC ad on the first
page of the search query has been proven to dramatically increase
impression-to-click conversion rates. This has a compound effect with
Google Ad Words since your ad positioning is determined by your bid
multiplied by your click-thru rate.
9. Top 3 Slots. The top 3 slots get the most
unsolicited clicks or 'test' clicks, and for sure you don't want to pay
for these, do you? So, avoid these top 3 slots and instead, aim for the
succeeding positions which are still listed on the first page of the
10. Landing Page Test. First optimize your landing
page to achieve an optimum conversation rate. Second, to generate
maximum targeted traffic to your site, always test your landing pages.
Knowing these 10 simple PPC search marketing
facts is the first step to a successful PPC
internet advertising campaign. I hope you find this useful
and I wish you luck on your online advertising investment.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Rosamay is a honored writer for various SEM
industry authorities. She has spent the better part of her last 5 years
announcing events, statistics, strategies, and other news. Claire
Jovellar has been accredited globally with degrees from French-Canada
and the Philippines. She speaks 4 languages and teaches English
literature. Claire Jovellar is expected to play a big part in internet
marketing journalism for years to come.