Ppc - Click Attacks
Pay Per Click (PPC) advertising is designed to
bring targeted customers to an individual website. The ecommerce
business owner pays an agreed upon amount to have this advertising
placed on the web. Many PPC affiliates are beneficiaries of this type
In essence, whenever a PPC ad is clicked the advertiser is charged a
fee. From the business owners perspective this is advantageous because
it is intended to bring a more targeted consumer to the site. The
information does not cost the consumer anything while those who place
the ad and those who agree to run the ad receive a portion of the
income from each click.
Let me paint a picture for you. A competitor notices your PPC
advertising on several sites. They understand the possibilities
represented by your PPC advertising. They consider the possibility of
making multiple clicks on your PPC advertising in an effort to drain
your advertising revenue while making sure very few have the chance to
actually be impacted by the advertising effort.
Some individuals have done this very thing in an act of sabotage. Why
is the problem not more widespread?
The first response to that question has to do with improved detection
systems within the PPC advertising community. If they can detect
problems with sabotage they can work to eliminate the issue before it
becomes problematic. If the PPC advertisers aren't happy then the PPC
advertising agencies aren't happy. These firms continue to work toward
better methods of tracking and identifying inbound traffic.
The second response to the question is that in a growing number of
areas this type of activity is being prosecuted as fraud and in some
areas is classified as a felony.
When you couple online pressure to provide a measure of security in PPC
advertising with a judicial system that can prosecute this activity the
result is a system that may not be 100% foolproof, but it does
essentially level the playing field. By making PPC advertising a
trusted advertising method the benefits are felt in global online
This type of fraud can be likened to cyber graffiti, Businesses can see
the evidence, but may not be able to easily identify who caused the
There may be clicks that were committed in error, but will still be
counted toward your advertising payment. A person familiar with a
website owner may also inadvertently cause problems by clicking on the
PPC advertising knowing that the website owner will receive some income
from any click-throughs on the site. Often it is the site owner that is
called into account when this type of activity is noted.
If you know someone who accepts PPC advertising on their site, resist
the urge to make multiple, but meaningless clicks. When you try to help
a friend you are hurting a business that is paying for the clicks you
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of
HighPowerSites and many other web projects. Get your own website online
in just 5 minutes with HighPowerSites at: http://www.highpowersites.com.
Start your own ebook business with BooksWealth at: http://www.bookswealth.com