Useful guide for PPC advertising
The emergence of online markets has led to novel
ways of marketing techniques of which one of them being Pay Per Click
popularly called as PPC. PPC involves releasing of ads onto various
search engines that are entitled to receive a commission in case of a
click on your ad. Pay Per Click is mainly conducted on Google, Yahoo
and Bing, the current most popular search engines. Google does lead the
race followed by Yahoo and Bing.
Pay Per Click campaign is aimed at generating
revenue while keeping your advertising costs least. Your online
business could be generating business through affiliate marketing or
lead programmes or any other online marketing model.
For maximizing ROI on PPC campaign, the campaign
should be well set and well monitored. It would be best if you entrust
the entire PPC campaign and its management to a PPC expert who does it
all for you.
A well set up PPC campaign involves
In depth research of the website
Ascertaining the relevant keywords
Preparing the ads containing these relevant
Bidding on these ads
Monitoring the performance of the ads on a
Modifying the ad campaign as per the trends
Submission of reports on regular basis
Bid Management – You should always remember that
the search engine earns money on every click your ad enjoys. Depending
upon the keyword and the traffic you enjoy, you can bid for your ad for
your ad accordingly. If you enjoy more clicks on your keywords, a low
bid on your keyword can fetch you great returns. The higher the bid of
the keywords may imply that you may exhaust your ad budget quite soon
without earning through it at all. In the same time, very low bidding
could make your position go extremely low wherein you may not be able
to enjoy relevant clicks
Well, the aim for the PPC campaign expert is to
bid appropriately so that you earn maximum returns on your investment.
Moreover for enjoying the top position in search engine listings your
bidding should not be extremely low while being profitable enough for
the search engine to display your ad. Hence bidding it right is crucial.
Landing page – The click on your ad visible on the
search engine leads the visitor to a landing page which is on your
website. This page should display genuine and accurate information
relevant to the product especially its description and pricing which
makes the visitor finally purchase the product. This is what is called
conversion and thereby you enjoy a sale.
Maximizing your revenue is vital here and hence if
you are enjoying an income of £30, you should aim at lowest possible
bid say less £1 so that you can enjoy sizeable clicks out of which
around 5% of clicks will actually turn into a sale
At times PPC Advertising does from the crux of the
any online marketing campaign because of its detailed monitoring and
tracking feature. Similarly it is crucial to have it manage by an
expert who very knows all the key aspects of PPC Campaign right from
setting the campaign, targeting relevant keywords, targeting relevant
markets and ensuring a suitable landing page which enjoys real
conversions making your PPC Campaign a highly successful one.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Broadplace Advertising offers Pay per click
management services, through our PPC
management services we offer, comprehensive reporting, PPC campaign
optimisation and help to Improve ROI.