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Ppc Marketing For Serious Internet Marketing

Author: Kenrick Callwood

I see a lot of people doing the same basic MISTAKES that I made when I first began PPC marketing. With all of the promises of easy money from affiliate marketing and the various copy and profit systems found on the internet today, it is very easy for people to waste lots of money by placing their affiliate link directly in the ads they place. Now this method is ok if you have a ridiculously incredible sales page to promote or the product is yours. But, even then expect a conversion of around 1%. Now, if you make one sale for every 100 people and it only costs you $10 to send them all, but you earn $100 for each sale those numbers aren't bad. However, the reality of the situation is that those kinds of numbers are very unrealistic. You can usually count on prices of $0.50 per click and the higher priced items are going to have lower conversions if you don't qualify your leads. The problem with all of this, is that once your lead enters the landing page, they are no longer yours. This means that they either decide to buy "now" or they disappear forever. There are three things you should use to leverage ppc marketing campaign efforts.

1) I have decided to focus solely on Facebook PPC marketing. Facebook allows you to target ad impressions to levels previously impossible. On top of that, Facebook is generally cheaper per click than many other platforms. So, you can make use of the ability to demographically target your ppc marketing and do so at a fraction of what it used to cost. You most likely already do your research for your PPC campaigns with Alexa, but many people have not tried Quantcast which is better in my opinion, especially in terms of demographics. Just enter the URL of the desired product and check to see who is interested and what country they are from. If you combine this easy research with some quick looks at the Facebook groups and fan pages that fit your niche, you are already giving your conversion rates a nice nudge in the right direction. Using this method allowed me to achieve a 3% conversion when I used it to send the traffic directly to the landing pages.

2) If you aren't using capture pages, you are literally throwing away most of your ppc marketing money. If you don't know what that is, you need to check it out, right now. As mentioned above, leads you send directly to the product sales page are now the property of the sales page. They either buy or they don't. Even worse is if they sign up for the mailing list offered on the sales page, because some affiliate vendors don't credit those future sales back to you. This means you spent your money and they may make a sale in the future off of that contact which will earn you $0. An effective capture page is a great way for you to build your own list (you have to get an autorepsonder if you don't want to go crazy) and potentially make future commissions you would have otherwise lost. In fact, an acceptable tactic is making a quick video squeeze page that redirects people to the sales page once they opt-in. Normally you would entice them with some free offer, such as an ebook or other easy to produce gift. You would then have a lead that you could sell to over the course of a few months or even years.

3) Since we can't improve the quality of the sales pages of the products we choose to sell, our only option is to create our own custom landing pages. If you make a content rich site that brands you as an authority, people will buy more products from you. The harder you work on building your image and creating a system of rapport, the more your leads will trust your recommendations. This will result in boosting your conversion rates when you send your ppc marketing leads through to the product sales pages.

These quick tips are just the beginning of creating a successful PPC marketing campaign. There are hundreds of ebooks, strategies, and products that can help you improve your techniques. In my opinion PPC marketing is a great way to drive traffic, but if you aren't careful it is also a great way to go broke.

Article Source: http://www.articlesbase.com/internet-marketing-articles/
ppc-marketing-for-serious-internet-marketing-1896494.html

About the Author

Take advantage of the power of the internet and especially web 2.0. Go ask questions about PPC Marketing there are plenty of people willing to share their expertise. The first thing you need is to find a good set of Internet Marketing Tools that really work. There are a lot of junk programs out there, so do your homework.



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