PPC Advertising Campaigns - What You Should Know
Anyone with a website needs to find a way of
promoting it and making it more successful. There are many different
forms of website promotion. Two of the most popular types of website
marketing include SEO and PPC advertising. Throughout the rest of this
article we are going to look at using PPC advertising campaigns.
What is a PPC Campaign?
A PPC or Pay per Click advertising campaign simply means that you only
have to pay when someone clicks on your ads. There are a number of
different types of PPC ad but the most common are the text links
offered by search engines.
The reason that these PPC ad campaigns are so popular is because they
are cost effective form of promotion. You will only need to pay when
the ads are clicked and this makes it fairly safe. If the ads aren't
successful then you shouldn't have to pay anything.
However bear in mind that it's not just the click through rate that you
are interested in. You must also consider the conversion rate. The
conversion rate is the number of sales which result from the links.
Increasing the Click Through Rate
If you run PPC ad campaigns then you will need to try and increase the
effectiveness of these ads. One of the best methods of doing this is to
create a number of different ads and run them alongside one another.
You can then compare how effective each one is. You can then
continually tweak the ads so that they perform better and better.
Compare the PPC ads and get rid of the ones which aren't performing as
well. If you add tracking code to your ads you will also be able to
find out which ones convert to customers. This makes it possible to
perfect your advertising and make it perfect.
There are a few different strategies you can use to make your PPC
advertising campaigns as effective as possible.
You will need to carefully choose the right keywords for your PPC
advertising campaign. You may be tempted to go after very popular
keywords; however these keywords will be much more expensive to bid on.
Carefully choose the right keywords so that you don't have to pay too
much money but also target useful visitors. Select keywords which
visitors of your website really will search for.
Running several ads together will make it possible to compare and
select the best keywords for your campaigns. It's also worth noting
again that you are looking to increase the conversion rate, not just
the click through rate.
By adding tracking code to your PPC links it will be possible to work
out which ads are attracting customers. Creating an ad offering
something for free will be very popular and have a high click through
rate. However if you're not offering something for free then people
will normally leave your site without buying anything.
You need to experiment by running your ads at different times of the
day. You will find that this is a great way of finding out when you
should run your ads. Depending on the types of customers you are trying
to attract you will find that different times of the day work better.
PPC ads should be an important part of your advertising campaign;
however you also need to use SEO and various other techniques.
Article Source: http://www.articlesbase.com/internet-articles/
About the Author
James Copper is a writer for http://www.thebigagency.co.uk
where you can find out about their ppc management services