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Advantages Of Using Facebook For PPC Advertising

Author: Malcolm Leyshon

Pay Per Click advertising offers Internet marketers a fast way to drive targeted traffic to their websites and, if they set everything up right, to generate some sales. The problem, of course, is that a lot of website owners lack marketing experience and fail to "set everything up right". The result is that they end up losing rather than making money with PPC.

The fact is that there are a lot of variables to consider and if you get any one of them wrong your whole campaign will suffer. Variables include keyword choice, how you phrase your PPC ad, the web copy and design of the landing page, price and profit margin on the product or service being sold. None of this is helped by the fact that anybody can click on a PPC ad even people who are not likely to buy whatever is being offered. The reason for this is that PPC ads target keywords but not the demographics of the ad readers.

At least, that was the case until Facebook set up its PPC service and included demographic targeting as part of the package. With demographic PPC, Facebook has effectively removed one of the causes of failure of PPC campaigns, inadequate targeting of the niche market, and therefore made it a bit easier for people to succeed with their PPC campaigns. Demographic targeting means that Facebook PPC clients will be able to set up their ads so that they only appear on the Facebook pages of people who are tightly defined as part of their target market. For example, advertisers will be able to select from a number of variables such as age, gender, marital status, geographical location, hobbies and interests. When ads are as well targeted as this, copy writing becomes a much easier process. You have a much better chance of generating targeted clicks to their sales pages.

Your ad headline can be no more than twenty-five characters in length. With Facebook PPC advertising, you can also upload a pic of your products together with your ads. What Is More, you have 135 characters to use in the main body of your PPC ad.

Before you start out posting your ads on Facebook however, it is advisable to put in some preliminary work. Because Facebook does not permit your ads to point directly to affiliate sites, your link should direct people to a product review page on your blog or website, or to a similar type of page on Facebook. If you make a page on Facebook you can invite your customers and subscribers to be your Facebook friends and ask them to become your page fans. If someone visits your page and sees that one of their friends is a fans of yours, it will be like receiving a personal recommendation - and increase your chances of getting the sale.

So if you are looking for some extra help with your PPC advertising, Facebook's demographic targeting may be just the thing for you.

Article Source: http://www.articlesbase.com/internet-articles/

About the Author

For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at http://www.malcolmleyshon.com where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

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