SEO and PPC Together an Online Winning Combination
What is the best way for any business to market
themselves on-line? There are 2 favorite options that can bring success
to any on-line campaign they are SEO
(search engine optimization) and PPC (Pay Per Click).
Much has been written in the past over which is the best out of the
two. Many divides regarding SEO vs PPC have broken out within on-line
forums regarding which is the best on-line solution for a business to
invest in to help maximize their ROI.
My view is the best benefit for any on-line marketing campaign is to
use both. By running an effective PPC campaign while you wait for the
organic SEO listings to kick in you expose your site quickly to your
targeted audience. Not only will the PPC campaign in the very early
stages drive traffic to your site but you can then filter out what
keyword search terms do not generate conversion and thus instigate the
proper sought after keywords to your SEO that you know converts.
Once you start to become more visible via the organic listings you can
indeed cut down on your PPC spend. However, I am aware of companies
even though they have top page organic listings that never turn off
their PPC - its better to have 2 spots in the top page than 1.
By switching off their PPC they effectively allow room for their
competition to take their place and their sales.
However, it is best to remember that not all companies can afford both
SEO and PPC together. For those companies considering which approach to
make is itself a big decision and they should take the time necessary
to research which Internet marketing plan is best for them.
To finish here are some important keynote factors regarding both SEO
and PPC to consider.
SEO is the more cost-effective of the two over a period of time. It
also allows your site to be visible for long-tail searches which make
up around 25% of all searches done on search engines. PPC wont show
unless stated in your PPC campaign.
With PPC you can get your site on the top pages instantly and
generating traffic, leads and sales from the moment your campaign is
Together both these marketing tools can help make your on-line business
a success quickly and for your long-term growth.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
About the Author
Paul Steven writes for North South Media a leading
Marketing Company in Scotland.