The New Social Media Press Release
As the communication landscape changes and new,
cutting edge ways of consuming information emerge, PR agencies and
corporate public relations teams around the world must re-think the way
they format news and deliver it to their target audience. The social
media press release has radically altered the way PR professionals
approach broadcasts and announcements.
* What is a Social Media Press Release?
Inspired by Tom Foremski of the Silicon Valley Watcher, a social media
press release is a next-generation press release optimized specifically
for online distribution and publication, such as placement in blogs,
social bookmarking sites, RSS, and other similar mediums.
The social media press release is designed to facilitate rapid and
widespread sharing of news, information, images, audio, video, and
other content. Unlike traditional press releases that are notoriously
packed with hype and marketing-speak, the social media press release is
far more functional, focusing on just the most relevant and pertinent
facts, and relaying them in a simple, concise, hyperlinked format that
will appeal to bloggers and other online journalists.
The typical social media press release includes a summary of key
highlights, a few expert quotes, links to background information
embedded throughout the text, and tags that identify related coverage
and other similar topics of interest - all written in a style that
reflects the way people speak about the subject at hand. As a result,
it is much easier for bloggers to post the information, and for online
journalists to conduct their research, and find the quotes, references,
statistics, and other data they need to write thorough and accurate
Many social media press releases also include images, video, and other
visually-oriented content, tying together various multimedia elements
in a way that makes them easily adaptable and re-usable.
* Fast and Wide Distribution
Social media press releases provide faster distribution and wider
broadcast coverage than old-school public relations channels can. A
recent Pew Research report shows that the public is more Web savvy than
ever before, and that Internet use has become a part of the typical
consumer's daily routine.
In fact, more than 50 percent of consumers polled indicated that they
create and share content online. With the social media press release,
companies are empowered to take their message directly to these
consumers via the most popular and preferred formats, making it readily
available and instantly accessible not just to reporters, but to anyone
who is interested.
Social media press releases can also act as direct marketing and search
engine optimization vehicles. News headlines can be delivered via RSS
ads, so they are dynamically pushed directly to those who subscribe to
similar topics. And, the inclusion of popular key words and phrases
(particularly those that potential customers are likely to utilize when
searching for the company's products or services), as well as
commonly-used jargon and acronyms, title tags, ticker symbols, and
links to other Web content such as blogs and related articles, can give
a boost to a company's ranking in Google, Yahoo, and other major search
* Social Media is Here To Stay
Most of the major wire services have recognized the importance of
social media in today's PR strategies, and have begun to expand their
offerings accordingly. PRWeb and Pheedo provide RSS ads, track-back
functionality, and the ability to tag and send out press releases via
Additionally, PR Newswire and Business Wire have launched new social
media features such as RSS Feeds. These services also now allow
bloggers to access capabilities and functions within their sites that
were previously only available to credentialed journalists.
* Social Media Press Release Template
Several PR firms adjust their tactics to take full advantage of the
Internet for PR. You'll notice more social media press releases from a
number of Internet savvy PR firms and companies. An online search for
"social media press release template" will lead you to examples,
templates and ongoing blog conversations on the pros and cons of this
next generation of press releases.
You'll find that by following a social media press release template you
can easily create compelling, highly-effective press releases structure
specifically for distribution to media outlets and for obtaining
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
SHIFT Communications is a PR agency specializing in high-tech public relations
consumer public relations and social media. SHIFT has San Francisco and
public relations offices.