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The Difference Between PPC and SEO

Author: SEO Town

In today's marketing world, many people and companies believe that SEO (Search Engine Optimization) and PPC (Pay Per Click) are the same thing. However, this could not be further from the truth! It is true that both methods attempt to drive traffic to your website, each has its own unique properties and benefits that make it important. Here is just a short list of some of the differences.

SEO Provides Lasting Benefits

When an online news source publishes one of your press releases, or an article directory adds back-links to your site, the page rank of your site will increase. Unless these websites go down, or are erased from the web, they will continue to boost your rank. You may even be surprised to find a large number of older pages still have a good rank in the search engines. As these sties gain in popularity, your site may also improve in its target niche. By contrast, once you stop bidding on PPC keywords, links to your site will no longer be placed on sites owned by other webmasters. At the same time, individuals that choose to work with PPC will always need to be concerned about unsavory webmasters that click on links just to make as much money as possible.

PPC Broadcasts Your Message Across Vast Networks

Individuals that engage in PPC campaigns have the potential to get their links displayed on some of the most popular websites in the world. For example, if you bid for high traffic placement in Google AdWords, your site could easily wind up in targeted advertisement spots on Ning networks, EzineArticles.com, and dozens of other sites. Chances are, if you do some research online, you will find dozens of PR +5 sites that also support feeds for AdWords or other types of PPC content. Even though SEO will expose your site on a number of networks, you will find that it can be fairly expensive to get your links placed.

PPC Can Be Used to Generate a Secondary Revenue Stream

A number of high traffic sites offer advertisements from PPC campaigns because it helps them generate revenue. If you have a web page dedicated to a particular subject, you may find that a number of visitors to your site will not buy your products. On the other hand, if they are interested in the general subject of your site, they may click on your PPC links. Even if you do not make a sale on the target object, you can still make some money on the PPC links. As may be expected, if you get enough traffic to your site, the small amount of money you make based on click impressions can add up faster than you realized Unfortunately, SEO tools cannot provide this type of advantage.

There will always be advantages and disadvantages associated with any tool that you use for website traffic generation. Therefore, you should always understand different categories of tools so that you can work with each one as needed. For example, once you recognize he differences between PPC and SEO, you will have a better chance of using each tool for the maximal advantage.

Article Source: http://www.articlesbase.com/seo-articles/

About the Author

Can a creative group be dedicated to measurable results and the design process? Jacob Tyler is the answer to that question. That's because Jacob Tyler isn't a man – or even the sum of decades of experience in advertising and interactive solutions. What we are is a new perspective: one that says an intimate understanding of your business is as important as stunning visuals, and that the right creative tools can make a tidal impact on the marketplace… but only if they are pointed in the right direction. Jacob Tyler isn't a person; it's the new art of branding personified

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