Pay Per Click Marketing: How To Maximize Your
Income With PPC
Pay per click (or PPC) advertising can be a very
effective way to direct traffic to your blog or website if you follow a
few common sense rules. Surprisingly, many advertisers either don’t
realize there is a technique to advertising, or they think that saving
money by skimping on ad quality is a smart move.
This article shows you how to avoid some common
traps that many pay per click marketers are falling into, as well as
proven tips to maximize your income from your PPC campaigns.
The Best Type of PPC Advertising
When you first consider PPC ads, you will see
various outlets for those ads. How do you know which ones are the most
effective? First, you can take a look at some of the biggest outlets
and see what kind of clients they service.
Google, Yahoo and other big net denizens have
developed PPC programs that generally show very good returns. By using
their own search engine sites and partner sites to deliver your ad to
its target audience, your ad will reach potential visitors that are
truly interested in your product or service.
These potential customers will click on your ad
because they have been searching for such a product or something
related to it. PPC is a very effective advertising tool and there are a
lot of choices available to cater to your unique advertising needs.
If you have a product or service that is very
specialized, you may want to go with a meta search tool that combines a
number of search engines and other online sources that target
particular categories or subjects of interest.
In this way, you can further narrow your ad to
target your potential audience as closely as possible. If you carry
specialty goods such as antique dolls, specialized hand tools, rare
books or other items that appeal to a certain specialized niche, you
should consider placing the majority of your ads with this type of
Writing Your PPC Ad
It’s important to write an ad that grabs the
viewer’s attention. While you don’t want to shout at them, you need to
make the ad stand out from others and make them want to see what you
have to offer.
Again, take the time to study successful ads (the
successful ones are those that tend to stick for a long time). If you
don’t feel you can write an attention-grabbing ad, hire a professional
ad writer or copywriter; it will be money well invested and the cost is
minimal compared to the profits you stand to gain from a high
Choose your keywords carefully and be sure they
are ones that people use when searching for your product or service.
One good way is to study a popular page similar to your product and
right click it. Use the “view page source” to see their meta tags and
get an idea of the keywords a successful merchant uses. You will see
words and phrases to give you an idea of how to use keywords to attract
What kind of ad attracts your attention? Are you
bothered when you open a page and see a flashing banner or does it
entice you? Your ad will be listed in the results section of a person’s
search, usually on one side of the page along with other advertisers.
In order for your ad to stand out, you’ll have to study others in the
same niche as yours, and objectively decide which type would appeal to
you or people you know. You can then use similar aspects in your own
Planning Your Campaign
When planning your PPC campaign, you must figure
out your advertising budget and how much risk you can tolerate. Will
you budget a certain amount for advertising and stop for the month when
it is gone, or will you deposit funds and set limits per week or month?
Next, prepare your site for the traffic it will be
getting! Is the content exciting and enticing? Does it present the
visitor with something better than they’ve seen on sites with similar
products or services?
Your goal is not only to sell your product or
service, but also to capture your visitors’ email so you can follow up
with them and build relationships. Another great idea is to keep your
visitors returning by providing them with interesting content on a
consistent basis. If you sell silk flowers, for example, you could keep
people returning to your site by offering interesting articles on
flower arranging, how to choose accessories, or the best way to care
for the flowers and keep them looking fresh. The more visitors return,
the more chances they will buy!
You’re Ready to Advertise!
When you’ve written an ad or two that you feel is
eye catching and inviting, open an account with a PPC search engine.
They will require basic contact info and you will have to fund your
There is usually no charge for an account and
funds aren’t used until you bid on the search words you think are the
best for you. As your ads are clicked on and you get traffic, your
funds are used up and the advertising comes to an end. You can then add
funds for more advertising or stop for a time.
You can get outstanding results with PPC
advertising if you pay attention to what your targeted audience is
looking for and keep your website fresh and interesting. Remember, your
profits are directly related to the quality of your product, a fresh
and interesting website, and attractive ads that make people want to
see what you are offering.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
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