Organic Search Engine Optimization ~ The Basics
With all the talk about organic search engine
optimization and how important it is to promoting a web site, some web
masters are deluded into thinking that they have no hope of competing
without the help of a search engine optimization professional. With no
money to spend, these web masters just bemoan their helplessness and
learn to live with the fact that their web sites will always be at the
bottom of search engine results.
While paying an organic search engine optimization professional may
indeed give a web site an enormous boost in page ranking, this does not
mean that there is no other option left to the web master with no funds
to hire one. There are lots of things in web site building and design
that are commonly neglected when these details could have made a big
difference in search engine rankings.
Begin at the basics: file naming and page title
The web site is a mine of opportunity to improve page ranking. A web
master may not neglect to include keywords in the meta-tags and in the
web content but has due consideration been given to the other elements
of the web site?
One case in point is file naming. When the web site names the web
site's home page, for example, it is usually the case that the name
chosen is "home.html." Right there is one opportunity wasted. This name
could have been turned into "pets-home.html" instead and thus would
have included the keyword "pets" which would be more relevant to a web
site dedicated to pets. The web designer could then have incorporated a
keyword in the file name of each web page that makes up the whole web
site, and the site's relevance could have risen with it.
Another organic search engine optimization opportunity that's often
wasted is an untitled page. This is usually a mistake that's been
committed unwittingly and occurs due to forgetfulness and negligence on
the part of the web designer. It is important to give a title to every
page in the web site, and the more the page is relevant to keyword
queries then the better the page title is.
Enhance and improve: keywords, hyperlinks and images
Even someone with little training in organic search engine optimization
knows that the use of relevant keywords throughout the web pages will
improve the overall search engine rank of the web site. However, some
web masters merely include the keywords without trying to maximize
Keywords could have been turned into anchor texts that in turn direct
the readers to other pages in your web site or to other sections of the
same page. Doing so would have increased the effectiveness of your
keywords and could have increased the ranking of your other web pages.
The navigation bar is also another means to improving page rank when it
incorporates text links at the bottom that contain your keywords. Even
navigation bars with images instead of texts should incorporate keyword
text links underneath.
The images on the navigation bar and the graphics for web design
purposes themselves could also incorporate alternative text
descriptions that are composed of relevant keywords and can be seen by
Be accurate: relevant keywords
If keywords are important to search engine optimization efforts, then
it is even more important to make sure that the keywords that are being
emphasized all over the web site are truly and actually relevant. There
is a need to know what keywords most web-surfers use in relation to the
web site's business or service field. Being off the mark on this is a
certain way to get bottom rank in organic search engine optimization
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Steven Dennis is the Co-Founder of http://www.SearchEngineOptimizationForBeginners.com
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