Organic Search Engine Optimization - A Winning
Some might argue against organic
search engine optimization (SEO)
being the best strategy for achieving site visibility to the search
engines. Indeed, there are other methods that might
yield equal results, in a shorter timeframe.
However, for lasting
results, the preferable method is organic.
Search engine optimization techniques performed naturally will gain
your website more stable, longer lasting results.
What Should You Do?
Organic simply means natural. In
other words, links to the target site exist because others consider it
to have value. No paid placement or inclusion and no deceptive
practices are involved.
There are several tactics utilized in an organic
SEO strategy. Common tactics are publication of
articles, press releases, social media bookmarking, blog posts and blog
comments. And of course, you hope others will find your content
valuable, and provide a link to your site.
These are all perfectly acceptable practices, in
the eyes of the search engines, and definitely fall within the realm of
organic SEO. Again, the key is
that links and traffic are not purchased, and that no techniques are
used to deceive either the users or the search engines.
What Shouldn't You Do?
Some unscrupulous SEO practitioners
put their clients' sites at risk, by employing shady practices such as
purchasing links, constructing link networks, stuffing content with
excessive or irrelevant keywords, or even cloaking content.
Such techniques are easily spotted by the search
engines, and can result in penalties and even bans from the SERPs
(search engine results pages). Until the penalties hit, the site may
enjoy a short-term boost in rankings, but the risks far outweigh the
Another important aspect of a successful SEO
campaign is to provide quality content. Your content, of
course, should be targeted first at your users, then at the search
engines. If it is informative or entertaining, others are much more
likely to link to you.
As inbound links accumulate from relevant,
respected sites, your site's authority will rise, as represented by its
pagerank, which is one of the many factors used to determine your
ranking in the SERPs, when your site is relevant to a search query.
Properly implemented, an organic
search engine optimization strategy can help
take your site higher in the results pages, and your business to a new
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Web Architect & Search Experience