Organic Search Engine Optimization - The Basics-1
Basics Of Organic Search Engine Optimization
New website owners are often confused, believing that they will not be
able to compete against other websites when it comes to SEO because of
organic search engine optimization. Therefore, these people often feel
helpless without the help of search engine optimization professionals.
People who do not have the money to spend will find themselves and
their websites right at the bottom of the search engine search results.
It is true that hiring an organic search engine optimization
professional will greatly increase your website's page ranking but this
does not by any means imply that those who have no money are left with
no options. There are many things that can be changed slightly when it
comes to website building and design that will make a big difference
among the search engine ranking.
Basics: File Names And Page Title
A website is a minefield of opportunity when it comes to improving page
ranking. It is extremely important for webmasters to include keywords
in meta tags as well as in the page's content.
One thing that should be taken into consideration is file naming. Many
times, a website owner will give their homepage a generic name that is
something like "home.html" or "index.html". This can turn out to be a
mistake and is really a missed opportunity. The file could have been
saved as "dogs-home.html". This will allow you to include the keyword
"dogs" into the file name which is more relevant to a website dedicated
to dogs. It is possible for the website designer to add a keyword to
the file name of each webpage which will help increase the website's
Another mistake that is often made is by saving untitled pages. This is
often done out of forgetfulness on the web designer's part. It is
extremely important to give every page in the website a number. You
should also include keywords into the title that are relevant to the
Enhance and improve: keywords, hyperlinks and images
Even those who have little experience with organic search engine
optimization know the importance of using relevant keywords in the
contents of a website's content. This will improve your website's
search engine rank. Many webmasters use keywords but don't try to
maximize their effectiveness.
You can also use keywords as anchor text that direct visitors to other
websites or to sections of the same page. This will increase the
effectiveness of the keywords and will help increase the ranking of
your other web pages.
You can also use the navigation bar as a way to improve your page rank
as long as they incorporate text links at the bottom that contain
specific keywords. Navigation bars that use images instead of text
should also use keyword text links below them.
You can also take advantage of the imagines on the navigation bar and
the graphics used for website design with keywords. You can put the
keywords within the alternative text descriptions which will be seen by
Be Accurate: Relevant Keywords
Keywords are extremely essential when it comes to search engine
optimization. This is one of the reasons why it is extremely important
that the keywords that you use are relevant to your website. You will
need to do some research to determine what keywords are searched for
often by visitors to your type of website. Finding the right keyword is
an art by itself. You need to look for a keyword that internet readers
will most likely search for but at the same time the most popular
keywords also have the highest competition. Unless your website is
exceptionally good, it can be very difficult to get it noticed amongst
the more established websites having the same keywords.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Seomul Evans is specializes in SEO Quotes for small businesses
with a leading US based SEO Services company focusing
in Natural SEO.