Organic Search Engine Optimization - the Basics 2
After hearing all of the talk concerning organic
search engine optimization, many websites owners are fooled into
believing that they will be unable to compete with other websites
unless they hire a professional who is proficient in search engine
optimization. They also believe that those people who do not have money
will have to sit at the bottom of the search engine search results for
eternity; after all, search engine optimizations professionals come at
a very hefty price.
It is true that hiring a professional experienced in organic search
engine optimization strategies will help give your website a major
boost in page ranking. However, it does not by any means imply that
those who find they cannot afford a professional should consider
themselves out of the running. There are plenty factors that can be
altered with proper website design that can help greatly with search
The Basics: File Names And Page Titles
You can use a website like a goldmine when it comes to improving your
page rankings. Most webmasters will remember to put keywords in the
meta-tags but there are other elements of the website that can also be
used but which most webmasters forget to place keywords in.
One opportunity that most webmasters will most often overlook is with
file names. Normally, webmasters will give their homepage a name that's
something like "home.html". This is a missed opportunity in itself. You
could name the file something like "sports-home.html". This name will
include a keyword, which is "sports", in the file name too. This is a
very good idea if the webpage is related to sports. For a website that
deals with pet supplies, the homepage could be named "pets-home.html".
The webmaster will want to do this with each and every page on their
website as this will have a tremendous impact on the website and
increase its relevance instantly.
Webmasters will sometimes get into a rush and forget to title pages
leaving their web pages untitled. This is another missed opportunity.
Webmasters need to make sure to give each page a title. When doing
this, it is a good idea to add keywords that are relevant to the page
to the title too.
Keywords, Hyperlinks And Images
Even those new webmasters know the importance of using keywords all
over their websites when it comes to organic search engine
optimization. However, what is equally important is that the keywords
are used correctly in order to for them to take the full effect.
You can easily use keywords in anchor text that leads visitors to other
web pages or to other sections on a page. This will help to improve the
effectiveness of the keyword and can even help to improve the ranking
of the other pages.
You should also know how important the navigation bar is. Most
webmasters do not give this a second thought but the fact is, this is
another way to improve your page rank. You should use text links at the
bottom that have keywords in them. Sometimes navigations bars use
images. It is also a good ides to add text links underneath these
You can also take advantage of the images on the navigation bar and the
pictures on your other pages by adding keywords to the alternative text
descriptions. Search engines will pick up on these quickly.
Be Accurate: Relevant Keywords
Keywords are one of the most important aspects of search engine
optimization. That means that you will need to make sure that they
keywords that you use are relevant to your website. In addition to
being relevant to your website, you need to use keywords that internet
users will actually search for.
Article Source: http://www.articlesbase.com/marketing-articles/
About the Author
Seomul Evans is a SEO services consultant with
a leading US based SEO Articles copywriter
specializing in Natural SEO.