What is Link Popularity and How it Helps in
Search Engine Optimization?
Importance of link popularity in
Search Engine Optimization
What is link popularity?
Link popularity is the measure of the popularity of a website in terms
of the incoming links it has got. This is the measure of how many
domains / websites have a LINK reference for a particular website.
Most of the major search engines now have
crawler based mechanism to assign rankings to any website in search
results for keywords. Therefore link popularity has become an important
concept as it plays a vital role in getting higher ranks in search
results. Crawler based search engines
love to hear from others. They do not have much interest in what you
are boasting of yourself. This concept makes Link
Popularity, an important aspect in Organic Search
Engine Optimization. More the other websites refer you;
more popular are you in the eyes of search engines.
I will quote a simple example here.
If you wish to advertise about your retail shop, the more effective way
is to put up 100 banners at establishments throughout the town rather
than placing all 100 at your retail shop. In first case, the other
establishments are referring you so your importance increases and your
visibility / credibility will also increase thus giving you advantage.
Similar is Link popularity for a website.
Link popularity always pays in
long run. If you are serious about Search Engine
Optimization, branding of your website then link
popularity has to be given a good weightage as this over
a period of time pushes your website in rankings amazingly.
Conceptually there are 4 types of links which are considered for
increasing link popularity. Each type has its own weightage and
importance in Search Engine Optimization.
Internal Links: This refers to
the internal links of your own website pointing to various pages within
the website. These need to be properly structures in order to
contribute for link popularity.
There are many website which provide free links to other websites to
make their content look rich and to attract more traffic.
Link exchange is an agreement where two websites place links to each
other. This technique was useful till a couple of years ago but due to
its misuse search engines do not give
much importance to it.
Some directories, websites charge to place the other website links. The
charge can be one time or recurring.
Link popularity is a tool, if
used effectively can improve your search rankings drastically across
the major search engines. The quality and
relevance of the links coming to your website is important and has to
be kept in mind while carrying this exercise.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Himanshu Singh, Partner Himshilp- Internet
Marketing Consultants have over 8 years of experience in Internet
marketing services like SEO, SEM.