Search Engine Optimization Services
What is SEO?
The art of placing your website among the first
few pages of any search engine (eg Google, Yahoo, and MSN) is called Search
Engine optimization (also called SEO). A website will appear
in the first few pages due to strategically defined set of keywords.
Since there are a number of websites promoting the
same product, there is a huge competition. People generally glance
through the first few pages of a search engine and seldom browse
through the latter ones. Therefore, the principal aim of a Search
Engine Optimizer should be to bring the website within the first few
pages so as to attract the reader’s attention. They are called traffic.
Why is Search Engine Optimization
Engine Optimization is required to capture a targeted
traffic. The traffic consists of people who are looking for the same
product. Search engine optimization directs this huge traffic towards
your website. After the optimization of the website, it remains at the
top position for quite a long period of time.
Is it better than the traditional
form of investment?
Previously, banner campaigns and email marketing
were the different forms of investment for getting a targeted traffic.
Nowadays, with the advent of Search Engine Optimization services, the
entire scenario has changed. The traffic is automatically directed
towards a website which appears in the first few pages of a search
Function of Search Engine
Search Engine Optimization is generally done step
by step. The steps are shown below:
Indexing, identifying code and
spider stoppers: A site needs to be indexed for getting
better rank in search engine. Therefore, you have to ensure that your
website can be crawled and indexed by the search engine spiders. The
function of search engine optimizer is to identify your code and the
possible spider stoppers (like broken links, missing tags and
complicated link structure) in the website.
Analysis of Goals: In
an SEO campaign, the goal is well defined. The goal is to increase the
revenue from organic search engine traffic (organic because it involves
human beings searching for websites), ROI increment (return on
investment), and increase in traffic.
Analyzing the competition:
All the high ranking websites contain valuable keywords since they have
undergone search engine optimization. The function of search engine
optimizer is to analyze what the competitors are doing and offering you
a solution so that you can beat them.
Identification of keywords: The
identification of keyword is one of the most important tasks of the
search engine optimizer. Those keywords with which the website is being
searched for must be used. The search engine optimizer is to decide the
keyword/ words so that traffic is targeted towards it.
Engine Optimization Services will help in marketing your
website and drawing targeted traffic
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Search Engine Optimization (SEO) is the process of
making your website search engine friendly, so that crawlers can easily
understand what your website is about. With our search marketing
optimization services, we make sure that your website is search engine
friendly and gets highest exposure on the Internet.