Search Engine Optimization Is A Serious Marketing
Search engine optimization, or what is sometimes
called SEO search engine optimization, is somewhat of an art and
science that uses the technology behind the top search engines to
generate traffic to your website and help your site become more
profitable over time.
Search engine optimization should not be approached as a hobby or just
some kind of kids game. When approached professionally, it can yield
excellent results for you and have you competing for searchers
attention on the first page of search engine rankings on the top search
SEO search engine optimization generates traffic for your website
because of the list rankings that your sites achieves when search
results are displayed. Because the results are naturally listed, and
are not paid for, they are call organic results, as opposed to the
results shown from pay per click advertising.
When people use one of the top search engines, they are presented with
a mixture of paid results and organic listings. Those doing the
searches are nine times more likely to click on the non-paid search
results, which is an excellent illustration of why search engine
optimization is so important and powerful.
You can certainly kick off the marketing efforts for your website by
using paid search marketing methods, as this will get you traffic
quickly, but of course you are paying for each visitor to your site.
If you have not tested your site and know that it has a high conversion
ratio, or a high percentage of visitors who make a purchase when
visiting your site, then pay per click can be a very costly route to
However, if you focus your paid search efforts on long tail keywords
that are relevant to your site, you will have less competition for
those terms and you will be able to get a high position of a paid
listing for a much lower cost per click.
This can often be a good strategy to begin testing your conversion
ratio, and once you have established a good conversion rate, it might
still be profitable to go after more competitive, higher cost, search
One of the critical components to being able to effectively carry out
successful pay per click marketing strategies is good keyword research.
Taking time to study related keyword terms and phrases will reveal
keywords that you can target that have less competition, or that might
even be a better fit and more relevant for your particular site.
Not doing proper research into related keywords can end up costing you
time and money and lead to frustration in your marketing endeavors.
The information that you gain from paid search marketing can also be
very beneficial in your SEO search engine optimization efforts. You can
use your conversion rates for different keyword terms or keyword
phrases to help you know what terms you should optimize around so that
you can improve your organic search engine rankings for those terms.
The most beneficial long-term strategy is to employ a combination of
both paid search marketing and SEO search engine optimization. These
two approaches working together will yield both fast traffic and
revenue and long term growth in organic traffic from the major search
Article Source: http://www.articlesbase.com/seo-articles/
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