Search Engine Optimization: Facts and FAQ on SEO
- What is Search Engine
In a simple words, Search Engine Optimization
(SEO) can be defined as the Do's and Don'ts of Search engines that if
followed properly can improve the visibility of your website which will
eventually lead to better sales and promotion of your website, products
and services. How?
When you launch a new website it is obvious that
you will be among the millions. And among those thousands that even
Google doesn't know about their existence. And a week passes by with
just one or two visitors with zero contribution. It is obvious to get
frustrated. But, it is more obvious to have a question in your mind what
other websites are doing so that they are ranking in the first page and
what you did that you got lost in the piles of search results?
And the only answer is SEO! Hence, from driving visitors to your
website to make your website visible in the Google and to earn better
sales and promotion Search Engine Optimization (SEO) is only the
solution that has no other options.
Search engine optimization is the booster pack
that has all the necessary tools to optimize your website for search
engines like Google and to make your business visible in the market
among your probable buyers. In fact, all the websites no matter what
they sell and what services they provide, if they are ranking in the
first page then the reason is Search Engine Optimization and nothing
- Why You Need Search Engine
Traffic is something that comes at the first
because the entire motive of SEO is to gain quality traffic for better
sells and services. Hence, SEO is crucial factor for gaining traffic
and visitors for any website because without traffic or buyers no
business can be exist.
Visibility is very crucial when it comes to
e-marketing because unless you gain a good visibility from your traffic
there is no way you can promote your business and make better sells.
And visibility can only be gain with better optimization of your
website including both off page and on page optimization in your
Goodwill is always the main concern of any
business organization and today when there is so many online
businesses, placing your website can be your one more effort to prove
your care for your buyers cannot have easy access to your services and
updates. Your website can not only update your customers about the
changes you do in your services and facilities but it also helps to
bind them so that you don't lose even those who are far from you.
ü Going Global:
Going global use to be a dream decades ago and
nearly impossible even if the business organization was strong because
there was the huge gap between developing and under developed countries
and means of supplies were very rare. But, today this opportunity is
easy and even small businesses can serve their clients who live beyond
the seven seas.
ü Easy and Economical Marketing:
Online marketing is economical and easy as well.
When compared with the off web marketing your expenses are very high
because you need manpower to promote and the cost of advertisements are
also very high. But, with the growing web surfers business marketing
has become very economical because even the social bookmarking sites
offers your advertisements low cost whereas the features they provide
are enormous. Similarly, it is easy because you can promote your
business with a click and completely reduces your manpower budget.
All of the above listed advantages are worthy only
if you rank well in Google and other major search engines. With poor
placement and zero page rank no customers will know your existence in
the internet and there is no question of building goodwill.
- Black Hat and White Hat SEO:
Black hat and white SEO is two different stream of
SEO which are distinctly different from one another. Black hat SEO
represents those people who are engaged in unethical SEO practices
like: keyword stuffing, link farming and article spinning which can
seriously hamper your website and your online business. Google is found
to banned and delist such websites who are engaged in such practices.
Similarly, white hat SEO is the ethical way of
competing in the search engine to gain desired page rank following the
do's and don'ts of Google.
- Free Search Engine Optimization
Free search engine optimization is "IMPOSSIBLE"
but when it comes with free there are many things that hurt later. SEO
being such an amazing tool to generate millions of dollars from a
website that just needs regular optimization and quality services can
never be free. But, to aware you there are many bad apples in the sack
of SEO that has often found to hurt people.
Going for cheaper SEO services or looking for free
items can really hurt your website reputation and using black hat SEO
which many so called SEO's use can collapse your website performance
and even Google can ban you forever. Hence, we highly suggest go for
the real ones rather than looking for free and cheaper which can later
- First Place Guarantee in Google:
There are many SEO related websites that often
guarantee you the first place in Google. These are the bad apples in
the SEO sack because when it comes to SEO no one can guarantee you the
first place because Google itself doesn't guarantee these things. And
if there is someone then I highly suggest you to quit before waiting
those SEO's to hurt you.
- Possible Guarantee for the First
Although no one can guarantee the first place
there has been many incidents where some SEO companies has proved this
but the trick they do is simple and unethical. These SEO companies
simply find the keywords which are related to your business and
optimize your website in those keywords which though relates to your
business but has no search queries from the visitors. Hence, optimizing
your website in such keywords where buyer has no interest can give you
the first place but will eventually end with zero traffic and sells.
Hence, this trick is to mislead the website owners and to loot them
which are unethical SEO that should be avoided.
SEM refers to Search Engine Marketing which is
another strong tool for online marketing. Most of the SEO consultant
services also offer these services. In general it is the combination of
SEO and PPC to boost your Google placement and boom your traffic.
If you have encountered any spam or any SEO
related website has deceive you then there are places where you can
complain and necessary action can be expected. Websites like: "http://www.elsop.com/wrc/complain.htm
"has all necessary list of websites that can help you to
fight against internet crimes and other fraud websites.
Author: Kiran Bista
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Author: Kiran Bista |
Engine Optimization (SEO)| Optimizing