SEO - What is Search Engine Optimization and How
It Can Benefit Your Business
Search engine optimization also known as SEO, is a
process of choosing appropriate and targeted keyword phrases that are
related to your website, and ensuring that these keywords achieve high
organic listings in search engines. When someone searches for keyword
phrases that you have optimized, your website will appear on top. To
rank high, it basically involves fine-tuning the content and
architecture of your website, as well as appropriate link building
campaign. This process is usually known as the optimization process.
The major search engines with lots of traffic everyday are Google,
Yahoo, MSN Live, AOL and Ask Jeeves. Search engines use different
algorithms to determine the ranking of a website. They will not
disclose the algorithms to the public so as to prevent spam sites from
clogging up the search engine results page. A search engine may use
hundreds of factors to rank a website and it continually changes its
algorithms. Therefore, this makes it quite impossible to know exactly
how a search engine gives a high ranking to a site.
It is very common to see a website ranks number 1 in a particular
search engine, but rank number 100 in another search engine. This is
because algorithms can differ so widely among the major search engines.
For example, Google factors more on backlinks when compared to other
If your website is new, you will not need to submit to the search
engine. By getting an established website to place a link pointing back
to your site, search engines will visit your site and begin to crawl
its content. The time taken for search engines to crawl your site
through an established referral site may take a few days to even weeks.
Why is search engine optimization important for your business? By
ranking high on search engines for keywords that directly related to
your business, you enable your potential customers to successfully
locate your website through search engines. If you are selling gifts, I
am sure that you want your website to appear on the 1st page of search
engines rather than the 20th page, when someone types in keyword phrase
like "gift hampers". By ranking high on organic listings, you are
allowing your customers to find you more easily and hence more business
Search engine optimization is a very time-consuming process as
continual fine-tuning and monitoring need to be done. Therefore, it is
advisable for you to hire a search engine optimization agency to plan
out the optimization plan for your business.
A professional SEO agency will look at your site and make
recommendations to increase your search engine ranking and website
traffic. Once they start to optimize your website, they will provide
recommendations and monitoring reports for you to know the progress of
it. One last thing to note is that for optimization to work
successfully, it is very important for your SEO professionals to work
closely with your website designer so as to build a website which is
both visually appealing and search engine friendly.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Cheow Yu Yuan is the co-founder of HomeBizGears.com,
providing search marketing services.
Check out more about Search
Engine Optimization or SEO at www.homebizgears.com