Search Engine Optimization and Search Engine
Marketing - Is It The Same?
What is the difference between Search Engine
Optimization and Search Engine Marketing? Is there any difference at
all? Yes, there is a difference, although these 2 are often overlapping.
Search Engine Optimization (SEO) is by definition a professional
technical skill which revolves around the way we code our website, and
ensuring a particular website ranks well on the organic listing of
major search engines, for a set of chosen keywords.
On the other hand, Search Engine Marketing (SEM) is to market a
particular service or product through the major search engines, either
by using pay-per-click, banners, etc. It will be somehow similar to
physical marketing, whereby factors like brand, price, positioning and
unique selling point become much more important.
For a business who wishes to establish its branding on the Internet, it
will be silly to ignore the fundamental of search optimization even if
they have the budget to drive traffic to their websites through
pay-per-click programs like Adwords. To have a successful search engine
marketing campaign, you will need both search optimization and
A business can use search optimization to optimize a core set of
keywords that are closely related to their business, while using
Adwords to diversify into other market and creating more exposure for
his or her business. As search optimization will usually takes months
before one can see results, it will be wise for a business to use
Adwords to target its core keywords at the beginning, until they are
rank well on the organic listings.
In Search Marketing, we will be focusing more on keywords as we will
need to bid for them. To have a successful search marketing campaign,
you will need to find long tailed keywords, which refers to the larger
selection of less frequently searched terms. For example, the keyword
search engine optimization is considered a rather broad keyword,
whereas the keyword 'Singapore search engine optimization specialists
services' is considered a long tailed keyword. Of course, for all
keywords that you choose, you need to make sure that they have enough
search volume to drive enough traffic to your website.
Traffic from the search engines definitely plays a very important part
in your online success. The traffic generated from search engines are
more targeted and you will be able to benefit from them by converting
them into your opt-in subscribers, and thus into future customers.
Hope that now you have a clearer understanding between the difference
between search engine optimization and search engine marketing.
Article Source: http://www.articlesbase.com/seo-articles/
About the Author
Cheow Yu Yuan is the co-founder of HomeBizGears.com,
an online marketing and branding agency.
Check out more about Online
Marketing and Branding at www.homebizgears.com